And when we talk about search engines we are referring above all to Google, as it is, by far, the most used search engine by Internet users worldwide .
So how can you make this great interlocutor between you and your potential audience place you in the front rows when it comes to organic traffic?
ICEMD professor and Head of Product at Diario AS, Matías Ezequiel Acosta, says that there are more than 200 factors that affect positioning, but that there are 10 that are most relevant and within our reach:
1. Optimize the <title> tag
<title> tags are the part of the meta tags that appear in the header of HTML documents. These tags must be written with the idea that they will be read by humans and not by search engines, so they must be clear, concrete and concise, as well as being written in such a way that they contain valuable information about the content of the website, including keywords.
It is probably one of the most important elements in SEO positioning because Google considers it essential to understand the theme of your website.
2. Optimize the meta description
This is a short description that, like the <title>, does not appear in the “visible” content of the browser, but rather in the search results below the title.
We must think of it as the text that will attract the attention of potential visitors free australian email leads to your website and, therefore, will also “make Google fall in love”.
• Realistic descriptions that summarise what an Internet user will actually find on your website.
• If Google decides not to display your description, adapt it to the one the search engine has chosen for you.
• You can include your keywords, but in a natural way.
• Try not to exceed 141 characters. If you do, Google will add (…), and this can be detrimental to you.
• Do not duplicate meta descriptions if you have more than one page.
3. Quality content
If content is original and can stand out from the rest, its positioning in search engines will be much more efficient.
4. Linkbuilding strategy
Ultimately, it's all about including links in your content. Without links, there is no visibility.