Key Elements of a Sales Funnel
Posted: Wed Jan 29, 2025 5:32 am
Below are five components that any sales funnel includes. These are: incoming traffic flow; a “trick” that acts as a lead magnet; tripwire (first purchase); the main offer; an optimizer product. In general, the scheme can include all five elements, but this is not necessary and depends on the situation.
Incoming traffic
Traffic is the entire flow of visitors dj email list who come to you and can become real clients.
5 Key Elements of a Sales Funnel
Source: Ivelin Radkov / shutterstock.com
To make it significant, it is necessary to use all possible channels of advertising distribution. This can be targeting, context, SEO optimization, promotion through blogs, active mailings, etc.
In an auto funnel, this is the very first step. You should try to collect as much traffic as possible and be able to predict it in order to actively promote it further.
The main task here is to “drag” the user to the landing page, to the lead magnet.
Lead magnet
A lead magnet is something valuable (and free) for a client. It could be an interesting checklist, a webinar, attending the first lesson, a useful master class, etc.
Perhaps you yourself have once been attracted by a lead magnet and involved in someone's sales funnel. Many probably had to leave their e-mail and in return received the opportunity to download a small book, useful instructions, a checklist or something similar. Offline, these are master classes, tastings, etc.
The task at this stage is to motivate the user to leave their contact information in the form of a phone number, email address, or a subscription to a chat bot.
Incoming traffic
Traffic is the entire flow of visitors dj email list who come to you and can become real clients.
5 Key Elements of a Sales Funnel
Source: Ivelin Radkov / shutterstock.com
To make it significant, it is necessary to use all possible channels of advertising distribution. This can be targeting, context, SEO optimization, promotion through blogs, active mailings, etc.
In an auto funnel, this is the very first step. You should try to collect as much traffic as possible and be able to predict it in order to actively promote it further.
The main task here is to “drag” the user to the landing page, to the lead magnet.
Lead magnet
A lead magnet is something valuable (and free) for a client. It could be an interesting checklist, a webinar, attending the first lesson, a useful master class, etc.
Perhaps you yourself have once been attracted by a lead magnet and involved in someone's sales funnel. Many probably had to leave their e-mail and in return received the opportunity to download a small book, useful instructions, a checklist or something similar. Offline, these are master classes, tastings, etc.
The task at this stage is to motivate the user to leave their contact information in the form of a phone number, email address, or a subscription to a chat bot.