How to create a client portrait
Posted: Wed Jan 29, 2025 5:51 am
Each company forms its own unique customer profile, but the process of creating it remains the same. Let's look at how to create a customer profile using the example of a person who wants to buy a new laptop.
Step 1. Identifying the target audience and its segmentation
Before you start working, you need to conduct a deep analysis of your customer base. This will help you better understand who is becoming your buyer and how to attract them. You should determine their gender, age, place of residence and frequency of purchases. It is also important to find out what difficulties they face and fast food email list what needs they have.
For analysis, we take into account several sources of information: surveys, data from the client base in the CRM system, analytical platforms and social networks.
In addition, we can create a verbal description of the buyer, which will be presented below. We will get this portrait by conducting a survey among the sales department employees and store managers.
How to create a verbal portrait of an ideal client, example:
Conduct a survey among your offline store managers to find out how often people come to shop alone or with someone else. Also determine who makes the purchasing decision and who pays.
Ask managers to describe your customers in detail: what they look like, how they address you, whether they ask for help in choosing a product, what questions they ask, what devices they use.
Collect the data you receive and compare it with the information you already have. Analyze your customers according to your target audience segments.
Let's consider a situation where a person is going to buy a laptop. To create its image, we first conduct an analysis of the target audience and identify its segments.
Step 1. Identifying the target audience and its segmentation
Source: shutterstock.com
Target audience analysis:
People aged 18 to 40 years.
This category includes representatives of various groups: students, company employees and self-employed people.
The laptop is used for completing school assignments, working with documents and data, and for playing games.
The advantage of this computer is its portability: you can take it with you anywhere, and to access the Internet, you just need to connect to Wi-Fi.
People who want to buy a laptop know what functions they need. It is important for them that the gadget is beautiful, has modern programs, works quickly, has a lot of memory for storing documents, and has high-quality video and audio.
We have compiled a list of laptops that meet these requirements. They are divided into three groups: inexpensive, mid-priced and expensive. For each, we have outlined the main characteristics.
For example, students aged 18 to 25 can choose gaming laptops or laptops for working with documents. Popular brands among such people are Lenovo, Acer, Asus, MSI, DELL and Apple.
Step 1. Identifying the target audience and its segmentation
Before you start working, you need to conduct a deep analysis of your customer base. This will help you better understand who is becoming your buyer and how to attract them. You should determine their gender, age, place of residence and frequency of purchases. It is also important to find out what difficulties they face and fast food email list what needs they have.
For analysis, we take into account several sources of information: surveys, data from the client base in the CRM system, analytical platforms and social networks.
In addition, we can create a verbal description of the buyer, which will be presented below. We will get this portrait by conducting a survey among the sales department employees and store managers.
How to create a verbal portrait of an ideal client, example:
Conduct a survey among your offline store managers to find out how often people come to shop alone or with someone else. Also determine who makes the purchasing decision and who pays.
Ask managers to describe your customers in detail: what they look like, how they address you, whether they ask for help in choosing a product, what questions they ask, what devices they use.
Collect the data you receive and compare it with the information you already have. Analyze your customers according to your target audience segments.
Let's consider a situation where a person is going to buy a laptop. To create its image, we first conduct an analysis of the target audience and identify its segments.
Step 1. Identifying the target audience and its segmentation
Source: shutterstock.com
Target audience analysis:
People aged 18 to 40 years.
This category includes representatives of various groups: students, company employees and self-employed people.
The laptop is used for completing school assignments, working with documents and data, and for playing games.
The advantage of this computer is its portability: you can take it with you anywhere, and to access the Internet, you just need to connect to Wi-Fi.
People who want to buy a laptop know what functions they need. It is important for them that the gadget is beautiful, has modern programs, works quickly, has a lot of memory for storing documents, and has high-quality video and audio.
We have compiled a list of laptops that meet these requirements. They are divided into three groups: inexpensive, mid-priced and expensive. For each, we have outlined the main characteristics.
For example, students aged 18 to 25 can choose gaming laptops or laptops for working with documents. Popular brands among such people are Lenovo, Acer, Asus, MSI, DELL and Apple.