How to conduct? The analysis is carried out using web analytics services for key metrics. The main ones are: traffic, time spent on the site, traffic channels, visitor return, average check.
In this article:
Why conduct an online store analysis
10 Key Metrics for Online Store Analysis
Tasks of end-to-end analytics of an online store
Key metrics for canada mobile number end-to-end analytics of an online store
Services for online store analysis
Results of the online store analysis
Competitor's Online Store Analysis: What to Pay Attention to
Frequently asked questions about online store analysis
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Why conduct an online store analysis
The main task of online store analysis is to track key indicators that affect the effectiveness of the site and advertising campaigns. This data allows you to form a marketing strategy and make important decisions for business development.
Most analytical tools are based on OLAP (Online Analytical Processing) technology, which enables interactive data processing. This method allows you to collect and analyze information from several sources simultaneously. For example, you can simultaneously study statistics from AdWords, email, social networks, and other channels.
Why conduct an online store analysis
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The main advantage of web analytics over traditional offline methods is its high efficiency and effectiveness of data collection. Most analytical programs allow you to create graphs, charts and tables that clearly show the dynamics of changes over a selected period.
Analytics play an important role in:
Business leaders: information helps to better understand processes, control the work of the team and effectively manage the development of the site.
Sales managers: data is needed to develop and adjust sales plans.
Internet marketers: analytics are used to evaluate the effectiveness of marketing campaigns, analyze traffic channels, create advertising strategies, improve site usability and identify problems.
If an online store does not have a working analytics system or it is set up incorrectly, this deprives the business of the ability to measure success and grow. The problem also arises if the analysis is carried out rarely or the company does not have a specialist who can correctly interpret the data.
Analysis of online store websites allows you to monitor the following indicators:
Traffic and visitor behavior. For example, which products attract attention, how much time users spend on the site, and whether they click through to other pages.
E-commerce metrics: These include progress toward goals, sales funnel structure, and number of transactions over a given period.
Visitor clicks and blind spots displayed on heat maps.
Competitors' actions. Where do they get their traffic from? What keywords do they use? In addition to answering these questions, it is necessary to analyze the target audience of competitors' online stores.
There are web analytics tools that cover all of these aspects, and there are those that specialize in certain metrics.
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10 Key Metrics for Online Store Analysis
Key performance indicators (KPIs) are used to evaluate the growth and success of a business. Unlike traditional trade, online stores have a significant advantage: it is much easier to track KPIs in the online environment, which allows for more effective use of this data to optimize business processes.
Before starting to analyze KPIs, the owner of an online store should ask himself the following questions:
What goals do I want to achieve?
What does success in business mean to me?
Usually, the goal is to increase conversion, traffic and sales. Tracking KPIs helps to get a clear picture of the current situation and make changes in time to improve the store's performance.
Website traffic analysis
To accurately understand changes in online store traffic, it is important to regularly monitor traffic on a daily, weekly and monthly basis. This approach allows you to identify the reasons for the increase or decrease in user interest and take steps to improve this indicator.
Determine the required number of visits that corresponds to the scale and potential of your business. Reaching this goal will be a key benchmark in the development of your online store.
Website traffic analysis
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You can study competitors' website traffic data using available statistics. By analyzing metrics available through counters in similar online stores, you can understand which channels attract the most visitors. This data will help you discover successful strategies and apply them to