Those who cannot offer the buyer a better price are being forced out of the sites
Posted: Wed Jan 29, 2025 5:55 am
If you plan to enter both platforms, I recommend setting the same price for the products, since the OZON algorithm parses data on other platforms and checks the competitiveness of its sellers' prices. When placing on one platform, you still need to take into account the prices of similar products on other platforms, since most buyers compare prices on different marketplaces before buying.
If earlier sellers focused on the dynamics in a specific niche and assessed whether there was growth there, now the decisive factor is a competitive price. . At the same time, it is important to remain in the black.
It is important to maintain a balance and keep the price in the market. Exception: selling unique products, when the buyer cannot compare the price with other offers. If you have a standard product, the situation thailand consumer email list is more complicated - you need to analyze the market situation and competitors' offers at the start to assess your prospects, perhaps even choose another product.
Include participation in promotions in your margins. For example, if you want to have a margin of 30%, then you need to add another 10-15% to this value.
If earlier sellers focused on the dynamics in a specific niche and assessed whether there was growth there, now the decisive factor is a competitive price. . At the same time, it is important to remain in the black.
It is important to maintain a balance and keep the price in the market. Exception: selling unique products, when the buyer cannot compare the price with other offers. If you have a standard product, the situation thailand consumer email list is more complicated - you need to analyze the market situation and competitors' offers at the start to assess your prospects, perhaps even choose another product.
Include participation in promotions in your margins. For example, if you want to have a margin of 30%, then you need to add another 10-15% to this value.