BUYING AN EMAIL LIST MAY BE CONSIDERED ILLEGAL
Posted: Wed Jan 29, 2025 6:51 am
Finding and attracting the right audience is always a challenge. Between social media and the various ways of relating a brand to its persona, many institutions end up going down the wrong path.
As much as the temptation to reach the right audience is strong, this path needs to be taken carefully and with the right mechanisms. Otherwise, the result may not be as expected and may even lead to frustration.
The secret is to have patience and wisdom to offer exactly what people are looking for, that is, the services, products and information that will be able to convert and retain customers.
Check out 4 reasons why your company should not invest in a contact or lead base.
The sale of data, including email or personal information, such as name, CPF and ID, is not permitted as this concerns a person's privacy.
By choosing this practice, your company may have its name student data tarnished and run the risk of being sued . In other words, this is not the recommended path.
MANY CONTACTS MAY BE INVALID
When choosing to purchase an email list, you should be aware that many contacts may not exist. This is because many people end up changing their email address or even creating an address just to connect on social media.
Even though the file offers five hundred addresses, many of these options may be invalid, a factor that will negatively influence the results of your campaign .
YOUR BRAND RECOGNIZED AS SPAM
This is another delicate point that needs to be considered carefully: when sending an email to a purchased database, your brand may be identified as spam. This could result in your domain being blocked by the provider and prevented from sending new email marketing campaigns.
Spam means: sending unsolicited messages. And although some people may be interested in what you are offering, algorithms will realize that these messages are not valid for the majority of the audience to whom the message was sent, mainly due to the high bounce rate (invalid emails).
Furthermore, the practice of Spam causes emails to be sent directly to users' spam boxes.
BE AWARE OF THE LGPD
To complete the list, you need to pay attention to the General Data Protection Law that is already in force and your company needs to be in compliance to avoid penalties and fines that can reach R$50 million. And when you buy a contact database, you will automatically be violating several rules and regulations, a factor that can also cost your company its good reputation. This is definitely not the best path.
As much as the temptation to reach the right audience is strong, this path needs to be taken carefully and with the right mechanisms. Otherwise, the result may not be as expected and may even lead to frustration.
The secret is to have patience and wisdom to offer exactly what people are looking for, that is, the services, products and information that will be able to convert and retain customers.
Check out 4 reasons why your company should not invest in a contact or lead base.
The sale of data, including email or personal information, such as name, CPF and ID, is not permitted as this concerns a person's privacy.
By choosing this practice, your company may have its name student data tarnished and run the risk of being sued . In other words, this is not the recommended path.
MANY CONTACTS MAY BE INVALID
When choosing to purchase an email list, you should be aware that many contacts may not exist. This is because many people end up changing their email address or even creating an address just to connect on social media.
Even though the file offers five hundred addresses, many of these options may be invalid, a factor that will negatively influence the results of your campaign .
YOUR BRAND RECOGNIZED AS SPAM
This is another delicate point that needs to be considered carefully: when sending an email to a purchased database, your brand may be identified as spam. This could result in your domain being blocked by the provider and prevented from sending new email marketing campaigns.
Spam means: sending unsolicited messages. And although some people may be interested in what you are offering, algorithms will realize that these messages are not valid for the majority of the audience to whom the message was sent, mainly due to the high bounce rate (invalid emails).
Furthermore, the practice of Spam causes emails to be sent directly to users' spam boxes.
BE AWARE OF THE LGPD
To complete the list, you need to pay attention to the General Data Protection Law that is already in force and your company needs to be in compliance to avoid penalties and fines that can reach R$50 million. And when you buy a contact database, you will automatically be violating several rules and regulations, a factor that can also cost your company its good reputation. This is definitely not the best path.