The option for digital transformation is an attempt for the company to stay alive in the market, growing in a competitive environment, as shown in the study “ Digital Transformation: An Overview of the Current State of the Art of Research ” , by the American publisher Sage Publishing. In this content, we will understand how digital transformation impacts all companies.
Summary
After all, what is digital transformation?
Digital transformation in companies
Discover the pillars of digital transformation
Digital transformation in the financial system: security is a constant concern
Learn about the impact of digital transformation on organizations
After all, what is digital transformation?
It is the term used to define the reformulation of a company's products, processes and strategies, using modern and digital technologies.
This is a cultural change, a much greater challenge, since it also involves human beings and, of course, understanding that innovation is a means and not the end. In fact, it is an increasingly strong trend to position oneself in the digital environment .
Before implementing changes and moving in this direction, it is important to do some careful planning and estimate the expected results. Entering the digital transformation environment requires that this change be part of the organization's macro objectives and that a digital mindset be implemented across sectors.
Among the main commercial benefits of digital transformation are: improved efficiency, customer value, risk management and, of course, more profit, as it helps to improve the company's performance, making it leaner and more efficient.
There is no ideal or unique format for digital transformation, as this process is not standardized. As you will see, it depends a lot on the company's business strategy and its willingness to face challenges.
Digital transformation in companies
According to a study by the American consultancy McKinsey, called “Every company is a software company: Six 'must dos' to succeed” , from December 2022, the pressure on companies to enter the digital transformation is increasing more and more.
However, one of the main mistakes most of them make is to see software as a resource to be incorporated into their business. According to McKinsey, the idea is to be a software business and thus definitively enter the flow of digital transformation.
In this case, it is necessary to invest in fundamental changes in the company's structure. Part of these changes includes maintaining focus on different skills, practices, leadership and organizational structures, such as:
Commit to software culture: Company leaders must help build a culture that values creativity and is customer-centric. This means having software leaders and subordinates who are technology experts, as well as AI scientists, to drive this thinking across the company and, ultimately, digital transformation.
Interact with companies and startups: this contact helps educate the team, especially the more experienced ones. True learning comes from relationships and close interaction with those who generate knowledge.
Communicate clearly: your team needs to know the company's strategy, proposal and progress, and no one should feel excluded in this process.
Invest in skilled teams: invest especially in product managers who are able to transform the creative strength of engineers and designers into software products and services that will help with digital transformation.
Discover the pillars of digital transformation
There are some fundamental steps for a company to enter the world of digital transformation. They are:
Review your business model and set goals: slow and bureaucratic companies have no place in a world of constant digital transformation. The idea is to implement a digital germany business mailing list culture in all sectors. To do this, it is essential that your employees (at all hierarchical levels) understand the change and make efforts to make the company more agile, efficient and digital.
Plan your digital transformation: it is essential to analyze what stage of digital transformation the company is at and what level it wants to reach. Without this, there is a serious risk of getting lost along the way. In this case, process automation, with technology as an ally, is essential to give fluidity and dynamism to the company and its decisions.
Keep your focus on your customer: what matters in digital transformation is the customer experience and satisfaction. Anything that makes the consumer's life easier and makes them happier should be prioritized, especially when offering fast and efficient solutions.
Value data: adopt a data culture to be more assertive and faster in your decisions.
Digital transformation in the financial system: security is a constant concern
If there is one sector that has learned a lot from digital transformation, it is the financial sector. The pandemic, with the need for social isolation, has forced the sector to seek ways to carry out operations without physical contact between people.
The result was a leap not only in the quality of services and products offered but also in the technology available to customers .
As technology has evolved, so has digital fraud and attempted scams. In the first seven months of last year, the number of scams practically doubled compared to the previous year. Currently, the country records more than 1,000 digital fraud attempts every hour.