Social marketing remains a business tool
Posted: Wed Jan 29, 2025 7:05 am
Publics (translated as "public" or "the public")
The concept of "public" helps to describe those groups of people that the marketer's work is aimed at. At the same time, there is a division into external and internal subgroups. The first group includes the target and secondary audience, like-minded people and politicians. The second group includes those who take part in the work on the project.
Partnership (in translation "partnership")
The goal of social marketing can be interior designers email list multifaceted and difficult to implement by just one company. In such a situation, it is important to find like-minded people in the form of other organizations that have similar views on the designated social problem. This will allow you to combine efforts and more effectively move towards the goal together with partners.
Partnership
Source: PeopleImages.com - Yuri A / shutterstock.com
Policy (in translation "politics")
Social marketing can be effective in changing individual behavior patterns. However, large-scale results can only be achieved in the right environment. Sometimes, political change is necessary.
Purse Strings (translated as "sources of funds")
Many socially significant programs are provided by donor funds, i.e. they receive funding from external sources. These can be various funds, government grants, and donations. The logic of building a marketing strategy assumes that the importance of the source of funds for the project is taken into account.
Socioeconomic marketing in fact covers a much larger layer of work than the classic commercial scheme. Thanks to the combination of a larger number of significant elements, specialists interact more deeply with the audience, analyzing its problems and needs.
The concept of social and ethical marketing appeared not so long ago and is currently used by a small number of companies.
The foundation of this direction consists of several basic principles:
Humane and in the public interest demand - only in this case does it make sense to satisfy it.
The inability to produce and sell products that may harm human health or become a problem for society.
The importance of the environmental component of products is that it is impossible to produce something that causes harm.
Maximum attention to the needs of the target audience and the desire to diversify the list of new products.
Work on the development of the social sphere in the territory where the initiating company is located.
However, despite the goals, social marketing remains a business tool. An organization, thanks to a well-designed strategy, adds “humanity” to its image.
Of course, the employees who are directly involved in the implementation of these programs really want to help people. However, their actions also work for the company's PR. If there is a benefit for business, then the advertising budget is spent on such projects.
The concept of "public" helps to describe those groups of people that the marketer's work is aimed at. At the same time, there is a division into external and internal subgroups. The first group includes the target and secondary audience, like-minded people and politicians. The second group includes those who take part in the work on the project.
Partnership (in translation "partnership")
The goal of social marketing can be interior designers email list multifaceted and difficult to implement by just one company. In such a situation, it is important to find like-minded people in the form of other organizations that have similar views on the designated social problem. This will allow you to combine efforts and more effectively move towards the goal together with partners.
Partnership
Source: PeopleImages.com - Yuri A / shutterstock.com
Policy (in translation "politics")
Social marketing can be effective in changing individual behavior patterns. However, large-scale results can only be achieved in the right environment. Sometimes, political change is necessary.
Purse Strings (translated as "sources of funds")
Many socially significant programs are provided by donor funds, i.e. they receive funding from external sources. These can be various funds, government grants, and donations. The logic of building a marketing strategy assumes that the importance of the source of funds for the project is taken into account.
Socioeconomic marketing in fact covers a much larger layer of work than the classic commercial scheme. Thanks to the combination of a larger number of significant elements, specialists interact more deeply with the audience, analyzing its problems and needs.
The concept of social and ethical marketing appeared not so long ago and is currently used by a small number of companies.
The foundation of this direction consists of several basic principles:
Humane and in the public interest demand - only in this case does it make sense to satisfy it.
The inability to produce and sell products that may harm human health or become a problem for society.
The importance of the environmental component of products is that it is impossible to produce something that causes harm.
Maximum attention to the needs of the target audience and the desire to diversify the list of new products.
Work on the development of the social sphere in the territory where the initiating company is located.
However, despite the goals, social marketing remains a business tool. An organization, thanks to a well-designed strategy, adds “humanity” to its image.
Of course, the employees who are directly involved in the implementation of these programs really want to help people. However, their actions also work for the company's PR. If there is a benefit for business, then the advertising budget is spent on such projects.