EU Data

Here’s an example of how it works How Google Ads Works CPC Formula Key Points The higher the Quality Score, the greater the CPC discount. Conversely, a lower Quality Score results in a higher cost per click. Think of this as a CPC tax on running stupid ads. What is a good Quality Score? Please let me know if you have a perfect Quality Score for all your keywords as I have not seen this happen in any accounts.

Usually you get a mix. I analyzed hundreds of accounts to georgia whatsapp list understand the typical distribution of quality scores by year and found the most common scores. Good Quality Score Note that the average account here has an impression-weighted Quality Score of approx. Using this information, along with some basic arithmetic and the CPC formula we can calculate the financial value of an above-average Quality Score or the penalty for a below-average Quality Score.

The Impact of Quality Score on CPC Given that the average Quality Score is, the value of Quality Score is the CPC discount. The penalty for a below-average Quality Score is an average increase in your CPC. I also included the marginal savings or cost increase resulting from an increase or decrease in Quality Score. It's also worth noting that the average Quality Score has declined over the past year.