Lead Generation Story #2

[sumaiyakhatun26]

Imagine that every time a new email arrives, the sender's address lands in a Google Sheets spreadsheet, creating a mini database. Zapier lets you create commands like: "If x in one app, then y in the other app," which definitely streamlines building processes.

In the context of Facebook and Instagram lead generation campaigns, this is one of the most commonly used tools. For example, you can enter the command:

“If I get a contact form filled out via Facebook, add it to my Google Sheets or the CRM I use.”

We have implemented the described solution for several clients, including:

at one of the car dealers,
in a company that recruits caregivers for the elderly
in a real estate company.
The action scenario is as follows:

A potential customer fills out a form on Facebook and that's where their role ends.
Just a few seconds later, a new lead automatically lands in your Google america rcs data Sheets with full information about the ad campaign it came from.
All people on the client side have access to the sheet and can get back to us with feedback (in red or green) as to whether or not someone we managed to contact was actually contacted.
And then the lead lands in a separate column with a commentary on what the outcome of such conversations was.
Thanks to this, we have a direct connection between specific, individual campaigns on Facebook, Instagram, Google and the translation into sales results generated by the sales team via emails or telephones.

To make contact as fast as possible, in addition to the email with the inquiry, an email containing data collected by the Facebook form is automatically sent to the general mailbox of the sales department. In this case:

answers to qualifying questions,
name and surname,
email address,
telephone number.
So that no one has to constantly remember to look at this form and open it. Instead, you immediately have information in your mailbox that someone like that is waiting for your contact. Thanks to this, we make sure in several ways that someone will deal with this query.