3. Accelerate sales cycles
Multiple stakeholders can sometimes be involved in the sales cycle, particularly at the end.
An ABM approach means that you have an advocate in the business who usa mobile db not only has a relationship with your salesperson but has received personalized and relevant information to use in closing the deal.
This will help your business to accelerate the sales process which would most probably have been subject to delay using a traditional non-tailored approach.
ABM enables you to build relationships with prospects which can be carried through post-sale. This allows your company to make deeper connections and create brand advocates that will champion your brand within the company but also externally.
Word-of-mouth is a powerful thing when it comes to sales so having close and meaningful relationships with your customers through ABM can do you a great service. It will also help you to understand what your customers may need in the future and help increase retention.
5. Enables sales and marketing alignment