How To Add Content to Toutiao
Posted: Sun Dec 22, 2024 8:06 am
The above screenshot contains a video about alien lifeforms, an article about the Mongolian economy, and an article about a Japanese film. These are all actually things I might actually want to check out.
Toutiao isn’t the place to add your family photos or random tweets. But it is a place to share newsworthy content that you would like strangers to see, and maybe a LOT of strangers.
Both individuals and business can sign up and start posting. But korea phone number to sign up, you’ll require a Chinese phone number and Chinese business.
If you’re doing other content marketing in China, the quickest way you can benefit from Toutiao is to start an account and repost content. I am seeing other accounts do this.
For example, my company has invested more in developing content for the Q&A platform Zhihu. When we create a great article on Zhihu, we can also share the same article on Toutiao.
With so many different platforms out there, marketing teams need to decide where to invest their time. Because Zhihu is better suited to my company’s clients, we prioritize it, and create unique high-quality content specifically for Zhihu. But, once that content is created….might as well share it on other platforms too, right?
Here are a few tips for helping your content spread:
Don’t use clickbait. The title should match what’s in the content.
Don’t jump straight into a hard-sell.
Create content that you think your target customers will love. If they do, Toutiao will realize it and share the content with more people like them.
Advertising on Toutiao
Toutiao earns money via advertising. So it offers a variety of targeting options. I haven’t used them myself, so I’ll share a translated excerpt from the Beauty of Marketing WeChat account.
Toutiao has three options for driving traffic.
ONE – “TOUTIAO ACCOUNT EXTRA”
This ad product lets you pay for however much traffic you want.
As you can see in the example images below, your ad will be placed within the news feed. You can use any media type—article, image, video, microblog, etc.
You can target users based on:
Gender
Age
Phone type
Geography
Profession (job role)
Industry
Brand preferences
Othertoutiao_ads.jpg
Toutiao isn’t the place to add your family photos or random tweets. But it is a place to share newsworthy content that you would like strangers to see, and maybe a LOT of strangers.
Both individuals and business can sign up and start posting. But korea phone number to sign up, you’ll require a Chinese phone number and Chinese business.
If you’re doing other content marketing in China, the quickest way you can benefit from Toutiao is to start an account and repost content. I am seeing other accounts do this.
For example, my company has invested more in developing content for the Q&A platform Zhihu. When we create a great article on Zhihu, we can also share the same article on Toutiao.
With so many different platforms out there, marketing teams need to decide where to invest their time. Because Zhihu is better suited to my company’s clients, we prioritize it, and create unique high-quality content specifically for Zhihu. But, once that content is created….might as well share it on other platforms too, right?
Here are a few tips for helping your content spread:
Don’t use clickbait. The title should match what’s in the content.
Don’t jump straight into a hard-sell.
Create content that you think your target customers will love. If they do, Toutiao will realize it and share the content with more people like them.
Advertising on Toutiao
Toutiao earns money via advertising. So it offers a variety of targeting options. I haven’t used them myself, so I’ll share a translated excerpt from the Beauty of Marketing WeChat account.
Toutiao has three options for driving traffic.
ONE – “TOUTIAO ACCOUNT EXTRA”
This ad product lets you pay for however much traffic you want.
As you can see in the example images below, your ad will be placed within the news feed. You can use any media type—article, image, video, microblog, etc.
You can target users based on:
Gender
Age
Phone type
Geography
Profession (job role)
Industry
Brand preferences
Othertoutiao_ads.jpg