What topics to cover in an interview with a future marketer
Posted: Wed Jan 29, 2025 9:34 am
Here is a short list of topics that you should cover when talking to a candidate for the position of Internet marketer:
skills in working with Google Docs and Excel;
ability to process database information at the query language level;
programming skills (in different languages);
experience in creating new websites;
experience in creating new landing pages;
ability to use Google Analytics tools to set up web analytics;
intranet creation skills;
experience working with projects occupant resident lists that used a combination of systems and web analytics by user_id;
organic search skills;
ability to work with product aggregators, for example, with Yandex.Market;
participation in affiliate programs;
use of the Google contextual and media network;
use of the Yandex contextual and media network;
knowledge of classic media purchases;
programmatic (using RTB);
knowledge of content marketing;
placement of advertisements and content in public media;
knowledge of email marketing;
CPA networks;
retargeting and remarketing;
experience in creating video advertising;
experience in promoting applications for mobile media;
availability of certificates confirming completion of courses and attendance of seminars on marketing;
self-education (name the authors of the last 5 books on marketing you read);
how many projects or clients could you work with at the same time;
what budget have you worked with (on average);
experience in organizing and conducting presentations and meetings with clients;
providing links to presentations or reports prepared by the applicant;
availability of references from a previous employer or clients;
The most successful project: problems and results.
Offer the applicant to solve a case. Using general questions: "Have you ever worked with such and such a tool? Were you satisfied with the result?" - will not give anything.
Types of Questions to Ask in a Marketing Interview
We will tell you how to find a good marketer using questions on the topics listed above.
Questions regarding working with the toolkit (from a technical usage point of view) . You need to set up an advertising banner in the Google Display Network. Is it possible to make it so that people who saw the banner but did not click on the link are taken into account in the conversion in Google Analytics in the same way as users who viewed the banner? If so, how?
The Moscow plant specializes in the manufacture of chairs, but does not sell them. This task is assigned to dealers who operate throughout the Russian Federation. The plant has its own website. How can you achieve the maximum volume of search traffic from users in different regions to increase the plant's sales?
Tricky question (for ingenuity) . There are 2 ads posted in Yandex.Direct. The conversion of one is 0.5%, and the other is 0.9%. Do you have any questions regarding the essence of the task?
A question to test general marketing knowledge . How can you increase the effectiveness of contextual advertising in any system? Make a clear action plan. What factors should you pay special attention to?
Combination questions to determine the level of knowledge about some tools . We have to develop an Internet marketing plan for a company with a long sales cycle. The Internet is used to attract customers. After working like this for some time, we segmented the requests, distributing them by industry so that users could see thematic advertising related to the products of their industry. How to set up thematic display? Name possible options.
The site works with Yandex.Direct and Google Analytics. Is it possible to use only the Google Analytics interface to set up a report to ROI? Explain your answer.
Questions to test your knowledge of general marketing strategy and tool combinations . You have to sell a product online, following a sales plan that has been drawn up for you. You are not sure that the product will be in high demand. Say:
Is there any way to check whether there will be problems with demand or not?
How do you know if the level of demand you've identified is enough to meet your online sales plan?
What recommendations can you give to the client in this situation? Offer your express strategy.
We have provided an approximate list of tasks that can be used during an interview. However, each company decides for itself how to find a marketer, so the cases should correspond to the needs of a specific employer.
skills in working with Google Docs and Excel;
ability to process database information at the query language level;
programming skills (in different languages);
experience in creating new websites;
experience in creating new landing pages;
ability to use Google Analytics tools to set up web analytics;
intranet creation skills;
experience working with projects occupant resident lists that used a combination of systems and web analytics by user_id;
organic search skills;
ability to work with product aggregators, for example, with Yandex.Market;
participation in affiliate programs;
use of the Google contextual and media network;
use of the Yandex contextual and media network;
knowledge of classic media purchases;
programmatic (using RTB);
knowledge of content marketing;
placement of advertisements and content in public media;
knowledge of email marketing;
CPA networks;
retargeting and remarketing;
experience in creating video advertising;
experience in promoting applications for mobile media;
availability of certificates confirming completion of courses and attendance of seminars on marketing;
self-education (name the authors of the last 5 books on marketing you read);
how many projects or clients could you work with at the same time;
what budget have you worked with (on average);
experience in organizing and conducting presentations and meetings with clients;
providing links to presentations or reports prepared by the applicant;
availability of references from a previous employer or clients;
The most successful project: problems and results.
Offer the applicant to solve a case. Using general questions: "Have you ever worked with such and such a tool? Were you satisfied with the result?" - will not give anything.
Types of Questions to Ask in a Marketing Interview
We will tell you how to find a good marketer using questions on the topics listed above.
Questions regarding working with the toolkit (from a technical usage point of view) . You need to set up an advertising banner in the Google Display Network. Is it possible to make it so that people who saw the banner but did not click on the link are taken into account in the conversion in Google Analytics in the same way as users who viewed the banner? If so, how?
The Moscow plant specializes in the manufacture of chairs, but does not sell them. This task is assigned to dealers who operate throughout the Russian Federation. The plant has its own website. How can you achieve the maximum volume of search traffic from users in different regions to increase the plant's sales?
Tricky question (for ingenuity) . There are 2 ads posted in Yandex.Direct. The conversion of one is 0.5%, and the other is 0.9%. Do you have any questions regarding the essence of the task?
A question to test general marketing knowledge . How can you increase the effectiveness of contextual advertising in any system? Make a clear action plan. What factors should you pay special attention to?
Combination questions to determine the level of knowledge about some tools . We have to develop an Internet marketing plan for a company with a long sales cycle. The Internet is used to attract customers. After working like this for some time, we segmented the requests, distributing them by industry so that users could see thematic advertising related to the products of their industry. How to set up thematic display? Name possible options.
The site works with Yandex.Direct and Google Analytics. Is it possible to use only the Google Analytics interface to set up a report to ROI? Explain your answer.
Questions to test your knowledge of general marketing strategy and tool combinations . You have to sell a product online, following a sales plan that has been drawn up for you. You are not sure that the product will be in high demand. Say:
Is there any way to check whether there will be problems with demand or not?
How do you know if the level of demand you've identified is enough to meet your online sales plan?
What recommendations can you give to the client in this situation? Offer your express strategy.
We have provided an approximate list of tasks that can be used during an interview. However, each company decides for itself how to find a marketer, so the cases should correspond to the needs of a specific employer.