Determine what marketing tools attract
Posted: Wed Jan 29, 2025 9:36 am
Price formation
The pricing area is of great interest to analysts and marketers, and various types of research have been developed. For example, you can analyze a group of those who prefer to use an expensive tariff plan. The goal is to find, recognize the presence of common characteristics and features that influenced their choice. Perhaps a successful marketing campaign was conducted or something else worked.
The same principle can be used to analyze a cohort of users who chose to pay for services in advance for a year, compared to those who are used to paying monthly. Collect information about outlook email list customer actions in different periods of time, identify common features, and do not ignore the most insignificant facts.
Receiving income
If it is important for you to optimize such a criterion as user retention, then you need to identify all the distinctive features of those clients who pay for all extensions and additional products, thereby bringing you good income.
The most valuable customers in the end are the ones who buy apps, add-ons, and upgrades. It would be nice to know what channels they came through, how long they have been “loyal”, whether they plan to stay, what they prefer, etc.
After collecting information, it will become clear to you whether it makes sense to invest further in attracting such clients, and how profitable it is.
Sales Optimization
Many marketers and entire departments work on optimizing these processes, since sales are the goal of any company. The methods developed are very different, one of the little-known, but at the same time effective, is the process of growing leads to the appropriate degree, which can be called the phrase from the famous Soviet film "the client is ripe". This category is called a potential client confirmed by the sales department and is designated SAL (Sales Accepted Leads).
There is a tough competition for such leads. what triggers act on them like a “magic button”, and then you can count on their favor and… wallet.
The pricing area is of great interest to analysts and marketers, and various types of research have been developed. For example, you can analyze a group of those who prefer to use an expensive tariff plan. The goal is to find, recognize the presence of common characteristics and features that influenced their choice. Perhaps a successful marketing campaign was conducted or something else worked.
The same principle can be used to analyze a cohort of users who chose to pay for services in advance for a year, compared to those who are used to paying monthly. Collect information about outlook email list customer actions in different periods of time, identify common features, and do not ignore the most insignificant facts.
Receiving income
If it is important for you to optimize such a criterion as user retention, then you need to identify all the distinctive features of those clients who pay for all extensions and additional products, thereby bringing you good income.
The most valuable customers in the end are the ones who buy apps, add-ons, and upgrades. It would be nice to know what channels they came through, how long they have been “loyal”, whether they plan to stay, what they prefer, etc.
After collecting information, it will become clear to you whether it makes sense to invest further in attracting such clients, and how profitable it is.
Sales Optimization
Many marketers and entire departments work on optimizing these processes, since sales are the goal of any company. The methods developed are very different, one of the little-known, but at the same time effective, is the process of growing leads to the appropriate degree, which can be called the phrase from the famous Soviet film "the client is ripe". This category is called a potential client confirmed by the sales department and is designated SAL (Sales Accepted Leads).
There is a tough competition for such leads. what triggers act on them like a “magic button”, and then you can count on their favor and… wallet.