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Posted: Wed Jan 29, 2025 9:44 am
Many of the webinars I have attended have been a thinly-disguised attempt at selling a product or service. I certainly understand the importance of generating sales but if your webinar is promoted or sold as an “educational” session and you spend most of your time talking about your product or company, I am going to quickly disengage.
Thin, Low-Value Content:
A webinar should deliver value for attendees. Unfortunately, too many programs give “here’s what you need to do” information without explaining how to actually apply the concepts. It is better to delve deep into a topic than offer three dozen ways to improve without providing substance. A successful webinar provides high value to the participants, regardless of the price point. Enough said.
The Webinar Length Doesn’t Match the Content:
The length of webinar must be congruent with the content. You can’t stretch a croatia telegram data short program into a long one and an intense, lengthy session cannot be condensed into a short webinar. Whether you are the host, organizer, or guest expert, make sure that you allot the appropriate amount of time for your particular program.
I made this mistake during my first few webinars. Participants have questions and they want to have the opportunity to ask them. Increase the value of your webinar by giving people ample time to ask questions and allot time for these questions so that you are not racing through the final six or seven minutes of your presentation.The 1960 Presidential Debates between Vice President Nixon and Senator Kennedy were the first nationally televised debates in presidential campaign history.
With the advent of television the debates took on a visual dimension and for the first time, 70 million voters were given the opportunity to not only hear the candidates, but to visually compare them as well.
Thin, Low-Value Content:
A webinar should deliver value for attendees. Unfortunately, too many programs give “here’s what you need to do” information without explaining how to actually apply the concepts. It is better to delve deep into a topic than offer three dozen ways to improve without providing substance. A successful webinar provides high value to the participants, regardless of the price point. Enough said.
The Webinar Length Doesn’t Match the Content:
The length of webinar must be congruent with the content. You can’t stretch a croatia telegram data short program into a long one and an intense, lengthy session cannot be condensed into a short webinar. Whether you are the host, organizer, or guest expert, make sure that you allot the appropriate amount of time for your particular program.
I made this mistake during my first few webinars. Participants have questions and they want to have the opportunity to ask them. Increase the value of your webinar by giving people ample time to ask questions and allot time for these questions so that you are not racing through the final six or seven minutes of your presentation.The 1960 Presidential Debates between Vice President Nixon and Senator Kennedy were the first nationally televised debates in presidential campaign history.
With the advent of television the debates took on a visual dimension and for the first time, 70 million voters were given the opportunity to not only hear the candidates, but to visually compare them as well.