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And is there any other element beyond these very advanced recipient lists?

Posted: Wed Jan 29, 2025 10:06 am
by sumaiyakhatun26
AJ: I see. So this is the answer to the problem of margin squeeze through aggressive discounting policies, often applied to people who, in any case, complete the transaction a day or two after the visit.



MM: Exactly, so it's risky, but if Google keeps developing it, it's a powerful thing. There are pros and cons to this automation, but I think if it actually works, well, that's one of the best aspects of it.



AJ: I'll put it this way. If automation worked the way it's presented in official materials, we canada rcs data wouldn't have to do most of the things we do at work now, because there are a lot of other things, of course. I'm still skeptical and we'll see how it turns out.



MM: Another advanced feature is the ability to connect Google Analytics 4 with Google BigQuery.

Big Query is a database where we can get raw data from Google Analytics 4 without any processing. It also creates huge possibilities. Until now, it was available only and exclusively in the paid version of Google Analytics 360. Now it is available as standard in the free GA 4.

And in this version, based on this completely raw data, we can also combine it with other data from other sources. And then create even more complex analyses that are not available in the Google Analytics panel. 4.