Define a D2C strategy
Posted: Wed Jan 29, 2025 10:13 am
An optimal D2C strategy takes into account both the immediate goals and objectives of the company, as well as those planned for the future. The difficulty of switching to a different business model is that for some time the old and new schemes work simultaneously.
During the transitional stage, the D2C model is gradually implemented into the work of all company departments. Management at each level, the commercial department, logistics veterinary email list master new process management tools and adapt to other tasks. A sharp transition is undesirable.
What points should be worked out with maximum clarity at the restructuring stage:
presentation of goods on a virtual showcase,
work of the transport and logistics service,
order picking,
delivery service work,
receiving feedback, information about clients,
monitoring and optimization of processes,
risk assessment in a visual form (numbers, graphics).
Develop a detailed step-by-step plan for working on the new model
Based on the strategy and risk map, you can build a plan of successive steps with justified confidence. It should include directions of action at each stage, methods and means of achieving results. It is necessary to clearly understand the ratio of costs and returns from them. The manager and employees should understand what actions should be taken to solve specific problems.
Recommended articles on this topic:
Selling price list: 5 marketing tricks + 10 tips for design
Examples of Marketing Strategies from Apple to Barack Obama
How to increase the flow of customers by choosing the right method
Achieve payment for the maximum number of orders
According to statistics, a huge number of orders (80%) hang without payment. The reason is that the client faces difficulties in making an online purchase. Having encountered the slightest obstacle, a person, as a rule, refuses to purchase. Someone is confused by an overly detailed questionnaire during registration, someone does not use Apple or Google Pay. Sometimes the client does not receive confirmation of payment, which should be extremely simple. Ideally:
the payment button is eye-catching and active on any page;
The client has a choice of payment method; he provides a minimum of information about himself.
15% of users do not buy because they do not receive full information about the product. The problem is successfully solved by product content management services, they create catalogs and transfer to e-comm showcases (PIM and DAM).
Automated services also solve other problems: they update information about products, compare it with what is provided offline, correct errors in texts and photos. With a large number of product names, it is unrealistic to cope without these systems.
The best presentation of a product is cards (rich content). They include everything a buyer needs to know. A card provides:
clear description of the product,
exact dimensions and weight,
correct brand name,
description of consumer properties,
graphic representation of the product's advantages,
understanding the uniqueness and usefulness of the product,
confirming the expectations of a customer focused on cutting-edge trends.
During the transitional stage, the D2C model is gradually implemented into the work of all company departments. Management at each level, the commercial department, logistics veterinary email list master new process management tools and adapt to other tasks. A sharp transition is undesirable.
What points should be worked out with maximum clarity at the restructuring stage:
presentation of goods on a virtual showcase,
work of the transport and logistics service,
order picking,
delivery service work,
receiving feedback, information about clients,
monitoring and optimization of processes,
risk assessment in a visual form (numbers, graphics).
Develop a detailed step-by-step plan for working on the new model
Based on the strategy and risk map, you can build a plan of successive steps with justified confidence. It should include directions of action at each stage, methods and means of achieving results. It is necessary to clearly understand the ratio of costs and returns from them. The manager and employees should understand what actions should be taken to solve specific problems.
Recommended articles on this topic:
Selling price list: 5 marketing tricks + 10 tips for design
Examples of Marketing Strategies from Apple to Barack Obama
How to increase the flow of customers by choosing the right method
Achieve payment for the maximum number of orders
According to statistics, a huge number of orders (80%) hang without payment. The reason is that the client faces difficulties in making an online purchase. Having encountered the slightest obstacle, a person, as a rule, refuses to purchase. Someone is confused by an overly detailed questionnaire during registration, someone does not use Apple or Google Pay. Sometimes the client does not receive confirmation of payment, which should be extremely simple. Ideally:
the payment button is eye-catching and active on any page;
The client has a choice of payment method; he provides a minimum of information about himself.
15% of users do not buy because they do not receive full information about the product. The problem is successfully solved by product content management services, they create catalogs and transfer to e-comm showcases (PIM and DAM).
Automated services also solve other problems: they update information about products, compare it with what is provided offline, correct errors in texts and photos. With a large number of product names, it is unrealistic to cope without these systems.
The best presentation of a product is cards (rich content). They include everything a buyer needs to know. A card provides:
clear description of the product,
exact dimensions and weight,
correct brand name,
description of consumer properties,
graphic representation of the product's advantages,
understanding the uniqueness and usefulness of the product,
confirming the expectations of a customer focused on cutting-edge trends.