Mailing list tasks
Posted: Wed Jan 29, 2025 10:15 am
This is a way of delivering a single message to a wide audience of recipients. Various examples of mailings regularly circulate in information transfer systems and on web platforms:
Popular messengers (Telegram, WhatsApp, Viber).
Social media platforms (Vkontakte, Facebook, Instagram).
E-mail.
Mailing list tasks
Source: shutterstock.com
What tasks do such communications professors edu email addresses solve? What results can be achieved with their help?
Automated notifications help inform customers about the order status, product shipment, and other important events. These service alerts significantly reduce the workload of call center operators.
Regular communications build trust with your audience — they help create an image of your company or personal brand that evokes sympathy and trust in your recipients. This is achieved through the creation of useful content. For example, if you provide online accounting services for businesses, you can send explanations of tax changes.
Position yourself as an expert in copywriting - share new copywriting techniques weekly. Some newsletters are used solely to maintain the loyalty of existing customers, when the main goal is long-term retention, while others include elements of sales.
Such communications are effective in promoting products and services. The methods may vary. Large online stores set up email notifications to instantly inform about viewed products. For example, after searching for hotels in Prague on Booking, you will soon receive a thematic letter about this city. You can organize a closed club with exclusive discounts for a select audience or use a sequence of related letters.
Read also!
"Sales Triggers That Have Never Failed"
Read more
Examples of mailings by sending purpose and format
Welcome .
Task: To present the brand, to acquaint the subscriber with the assortment and methods of communication.
Sending time. Immediately after confirmation of the executed subscription. Statistics show high efficiency - they are opened by over 50% of recipients.
Content. Imagine that the recipient is hearing about your brand for the first time. The main rule: focus on the needs of the client, not the company. Let's look at examples of text for a newsletter that will be of interest to the recipient:
Interesting for the company Interesting for the subscriber
We are a leading manufacturer of children's products Do you have Lego sets?
Our prices are lower than others How to get the maximum benefit?
We guarantee excellent service and fast delivery. Where are the login details? In the letter? I don't see it.
The content of the first letter (as well as subsequent ones) should focus on the comfort and benefit for the recipient. The main elements of the message:
Instructions for using a platform or web resource.
Information for authorization in your personal account.
Description of the schedule and topics of future messages.
Special offer: instant discount or promo code.
Introducing the specialist responsible for communications.
Invitation to join the brand community on other platforms.
Transactional .
Task: Inform, confirm, notify. Typical situation: message about successful account activation or about the imminent end of the premium subscription.
Dispatch time: Immediately after a specific action: account creation, payment, delivery, or secret code update.
Contents: The function of transactional notifications is to inform the user about the event that has occurred as quickly and in detail as possible.
Promotional mailings .
Task: To inform about the brand’s current offers.
Sending time. After the campaign launch, catalog update, discount program introduction.
Contents: Presentation of an attractive commercial proposal. Explanation of benefits and motivation for action.
Popular messengers (Telegram, WhatsApp, Viber).
Social media platforms (Vkontakte, Facebook, Instagram).
E-mail.
Mailing list tasks
Source: shutterstock.com
What tasks do such communications professors edu email addresses solve? What results can be achieved with their help?
Automated notifications help inform customers about the order status, product shipment, and other important events. These service alerts significantly reduce the workload of call center operators.
Regular communications build trust with your audience — they help create an image of your company or personal brand that evokes sympathy and trust in your recipients. This is achieved through the creation of useful content. For example, if you provide online accounting services for businesses, you can send explanations of tax changes.
Position yourself as an expert in copywriting - share new copywriting techniques weekly. Some newsletters are used solely to maintain the loyalty of existing customers, when the main goal is long-term retention, while others include elements of sales.
Such communications are effective in promoting products and services. The methods may vary. Large online stores set up email notifications to instantly inform about viewed products. For example, after searching for hotels in Prague on Booking, you will soon receive a thematic letter about this city. You can organize a closed club with exclusive discounts for a select audience or use a sequence of related letters.
Read also!
"Sales Triggers That Have Never Failed"
Read more
Examples of mailings by sending purpose and format
Welcome .
Task: To present the brand, to acquaint the subscriber with the assortment and methods of communication.
Sending time. Immediately after confirmation of the executed subscription. Statistics show high efficiency - they are opened by over 50% of recipients.
Content. Imagine that the recipient is hearing about your brand for the first time. The main rule: focus on the needs of the client, not the company. Let's look at examples of text for a newsletter that will be of interest to the recipient:
Interesting for the company Interesting for the subscriber
We are a leading manufacturer of children's products Do you have Lego sets?
Our prices are lower than others How to get the maximum benefit?
We guarantee excellent service and fast delivery. Where are the login details? In the letter? I don't see it.
The content of the first letter (as well as subsequent ones) should focus on the comfort and benefit for the recipient. The main elements of the message:
Instructions for using a platform or web resource.
Information for authorization in your personal account.
Description of the schedule and topics of future messages.
Special offer: instant discount or promo code.
Introducing the specialist responsible for communications.
Invitation to join the brand community on other platforms.
Transactional .
Task: Inform, confirm, notify. Typical situation: message about successful account activation or about the imminent end of the premium subscription.
Dispatch time: Immediately after a specific action: account creation, payment, delivery, or secret code update.
Contents: The function of transactional notifications is to inform the user about the event that has occurred as quickly and in detail as possible.
Promotional mailings .
Task: To inform about the brand’s current offers.
Sending time. After the campaign launch, catalog update, discount program introduction.
Contents: Presentation of an attractive commercial proposal. Explanation of benefits and motivation for action.