Integrate snail mail into your approach
Posted: Wed Jan 29, 2025 10:23 am
Or, you may share the start of an idea you have about how to help their business soar. (You don’t want to share the complete thought. That you’ll save for when you meet.)
“Congratulations on the success of your practice! I noticed your advertisement in the Thursday’s paper and it looks great. I’m sure it’ll be wildly successful for you. Your ad caused me to go to your website to learn more, and I had an idea about how you might reach an extended base of potential patients through it. It would be an honor to share it with you.”
Draw your prospects in with a personal touch and compel them to want to speak with you.
Personal letters aren’t as easy to respond to as an email or uk telegram data voicemail, so follow up with a phone call and then an email. What I like about this approach is that we know for a fact people respond differently based on their personal preference. Make it as easy as possible for prospects to thank you for that nice letter you wrote and show their appreciation by setting an appointment.
In your follow up, mention your note, asking if they received it and reinforcing what you wrote. Don’t be shy. Let them know that you’re calling to set a time to meet.
If you wrote a compelling letter, the executive will appreciate it and remember you. Your name will be familiar and he’ll take your call. Several sellers mentioned that they’ve actually had prospects comment when they follow up about how nice it was to receive their note.
Make it personal
Write your message on a note card, greeting card, or monarch sized stationary. As long as your handwriting is legible, it feels much more inviting when your prospect opens it than a typed a letter.
“Congratulations on the success of your practice! I noticed your advertisement in the Thursday’s paper and it looks great. I’m sure it’ll be wildly successful for you. Your ad caused me to go to your website to learn more, and I had an idea about how you might reach an extended base of potential patients through it. It would be an honor to share it with you.”
Draw your prospects in with a personal touch and compel them to want to speak with you.
Personal letters aren’t as easy to respond to as an email or uk telegram data voicemail, so follow up with a phone call and then an email. What I like about this approach is that we know for a fact people respond differently based on their personal preference. Make it as easy as possible for prospects to thank you for that nice letter you wrote and show their appreciation by setting an appointment.
In your follow up, mention your note, asking if they received it and reinforcing what you wrote. Don’t be shy. Let them know that you’re calling to set a time to meet.
If you wrote a compelling letter, the executive will appreciate it and remember you. Your name will be familiar and he’ll take your call. Several sellers mentioned that they’ve actually had prospects comment when they follow up about how nice it was to receive their note.
Make it personal
Write your message on a note card, greeting card, or monarch sized stationary. As long as your handwriting is legible, it feels much more inviting when your prospect opens it than a typed a letter.