Characteristics of an informative poster
Posted: Wed Jan 29, 2025 10:32 am
While it is true that people no longer look at information signs as they did a few decades ago, the use of this technique is still capable of generating a lot of attention in outdoor spaces.
In fact, data from Statista shows that companies still spend 5.5% of their marketing budgets on outdoor advertising campaigns , where information posters serve as an essential element.
With this in mind, below we will explain the fundamental characteristics of information posters:
Large typography
As we have explained, informational posters have a great predominance of text over images or graphics, since their mission is to transmit a message to the public.
For this reason, the typography they use is usually large and legible from a distance to ensure that anyone is able to understand the information it contains.
Original images
Images may be included within the poster, either graphically to benin telegram screening complement the text or as an aesthetic resource.
Whatever the use, it is important that the images are original and comply with all copyright elements to convey professionalism and confidence in the brand or organization.
Short message
Messages should be summarized so that people can understand the information after a short read.
Whether it is created to communicate about an event, promote a product or inform about a company's safety regulations, it should be short and to the point.
Simple design
Since the purpose of the information poster is obviously to inform, its designs cannot divert the reader's attention to images or graphics.
Its structure should highlight information and relegate visuals to aesthetic elements that encourage information consumption rather than hinder it.
Coherence
Whether the poster is made by a company, brand or organization, the message posted there must be aligned with the brand's identity, vision and values.
Therefore, one of the essential characteristics is that it is attached to the editorial structure of the institution and reflects its methods.
In fact, data from Statista shows that companies still spend 5.5% of their marketing budgets on outdoor advertising campaigns , where information posters serve as an essential element.
With this in mind, below we will explain the fundamental characteristics of information posters:
Large typography
As we have explained, informational posters have a great predominance of text over images or graphics, since their mission is to transmit a message to the public.
For this reason, the typography they use is usually large and legible from a distance to ensure that anyone is able to understand the information it contains.
Original images
Images may be included within the poster, either graphically to benin telegram screening complement the text or as an aesthetic resource.
Whatever the use, it is important that the images are original and comply with all copyright elements to convey professionalism and confidence in the brand or organization.
Short message
Messages should be summarized so that people can understand the information after a short read.
Whether it is created to communicate about an event, promote a product or inform about a company's safety regulations, it should be short and to the point.
Simple design
Since the purpose of the information poster is obviously to inform, its designs cannot divert the reader's attention to images or graphics.
Its structure should highlight information and relegate visuals to aesthetic elements that encourage information consumption rather than hinder it.
Coherence
Whether the poster is made by a company, brand or organization, the message posted there must be aligned with the brand's identity, vision and values.
Therefore, one of the essential characteristics is that it is attached to the editorial structure of the institution and reflects its methods.