Does the same thing work outside of the service world? Absolutely!
Posted: Wed Jan 29, 2025 10:33 am
Let's say you run an online clothing store. The items you sell cost a few hundred złoty. There are people who will be able to enter and buy them right away. Perhaps they have heard of your brand or know a similar product category and want to have such a thing.
On the other hand, others who don't yet know your brand may say:
I'm not entirely convinced that this sweater will be of such outstanding quality that I should buy it.
And if you don't have something in your product portfolio that will convince them of france rcs data this quality, for example, allow them to feel this quality in a smaller product or convince them of it with the history of the production process, then it may turn out that they will never use your offer.
What should be done then?
Next to the products that make you the most money (and have an attractive margin for you), you introduce cheaper products that will allow someone to get a taste of your quality.
Some businessmen, entrepreneurs and salespeople understand this approach intuitively, even though they do not fully understand the mechanisms that guide it.
However, they can be organized into a repeatable process or chart that you can present to your marketing department, coworkers, subcontractors. Such as marketing agencies or other companies you work with.
And around this chart you will build a marketing or sales plan for your team.
On the other hand, others who don't yet know your brand may say:
I'm not entirely convinced that this sweater will be of such outstanding quality that I should buy it.
And if you don't have something in your product portfolio that will convince them of france rcs data this quality, for example, allow them to feel this quality in a smaller product or convince them of it with the history of the production process, then it may turn out that they will never use your offer.
What should be done then?
Next to the products that make you the most money (and have an attractive margin for you), you introduce cheaper products that will allow someone to get a taste of your quality.
Some businessmen, entrepreneurs and salespeople understand this approach intuitively, even though they do not fully understand the mechanisms that guide it.
However, they can be organized into a repeatable process or chart that you can present to your marketing department, coworkers, subcontractors. Such as marketing agencies or other companies you work with.
And around this chart you will build a marketing or sales plan for your team.