Google has added new requirements for local businesses, which include:
Your business cannot use reviews you control on your websites.
All ratings must come from the user.
Local companies may not use human editor creation ratings.
Google doesn’t recommend manually compiling ratings or using aggregating reviews.
Reviews must be specific
Google now has strict guidelines for mobile numbers list managing your reviews, including:
Your reviews must be for specific items or services.
Google prohibits the use of review aggregation from third-party sites.
Sites displaying multiple reviews must have an aggregated rating.
What it means
Google’s latest update to its review snippet guideline documentation aligns with its ongoing commitment to providing transparent and authentic reviews across all its platforms to ensure its users can trust the rating information it displays.Adding content with the author’s name to your reviews helps provide valuable insights at a glance, increasing the trust factor and experience, which all help Google achieve its goal.