They have interacted in some way with your

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However, predictive marketing applications can be different. Let's take the example of an online store selling household appliances (the same thing applies to all e-commerce where the products have a high average price and there are many variables to choose from). What common behavior might you discover? Many users may visit several pages on your site, all related to the same type of product, for example, refrigerators. What makes you think of such behavior? That these users are very careful about evaluating products, but something is blocking them. Here's what you could do: show a pop-up to invite the visitor to contact you in chat (you might be able to understand and solve the problem quickly) highlight the best-selling product (if it is the most chosen among various customers there must be a reason!) offer a coupon (only for the purchase of a refrigerator and within a specific date) Why show the possibility of receiving a coupon after the customer has navigated several pages of your site and not immediately? Predictive marketing teaches us just this: this type of visitor is more likely to complete a purchase than the average.


Offering him a coupon (to receive it he will have phone number example philippines to give you his email), will also give you the opportunity to send him a mini guide on which refrigerator to buy. If you can understand when it’s time to help a customer in difficulty when you’re in the store, you can do the same thing online thanks to predictive marketing. These are not easy strategies to implement, but I hope this article will serve as a stimulus for you to start thinking about them! How to Create Retargeting Ads on Facebook: The Best Strategies How to create retargeting ads on Facebook Ana Gotter wrote an interesting article (in English) on the AdEspresso blog about how to do predictive marketing through a Facebook retargeting ad campaign.




What are Facebook retargeting ads? These are ads that allow you to reconnect with users who have already interacted with your brand in some way: They signed up to your newsletter or filled out a contact form Facebook page (a post, an event, a video, …) They landed on your website They interacted with your Instagram profile Facebook allows you to create a custom audience and include all these users in it. Here are some of the strategies Ana suggests: Create an engaging, impactful corporate video that tells your story . Then create a custom audience of everyone who has viewed it and start showing them your products.