Zara, proposals adapted to international tastes
Posted: Sun Dec 22, 2024 8:27 am
Zara is one of the brands that has best known how to focus an international fashion marketing strategy customized for each of the locations in which it is located.
In a globalized world, few things are as contextual as fashion.
There are many factors that influence how we dress, from the weather to our religion and culture.
Although Zara does not invest excessively in advertising, it does plan down to the last detail what clothing to offer and how to do so in each of the locations in which it is located.
The biggest advantage of this brand is its location and large shop windows combined with a well-segmented online store.
The key to their international street marketing strategy is to play with philippines telephone number the creations of their shop windows that adapt to the tastes and trends of each city (as a fact, on many occasions they are changed if there is a drastic change in climate).
This goes beyond showing differences between, for example, Dubai and Madrid.
Diversity can be seen between different cities in the same country, such as between Oviedo and Seville, or even between areas of the same city.
It is also worth highlighting that their online store follows a similar strategy but focuses on the diversity of their buyers.
Inditex group websites sometimes show the same garment on models of different ethnicities and builds to encourage users to identify with them and find the clothing more attractive.
Ikea, same message on different channels
The Swedish company Ikea has a great team of professionals who have carried out a large number of creative street marketing campaigns around the world.
The tactics used vary from place to place, but the message they seek to convey is unique: Ikea furniture is perfect for your home.
To demonstrate this, one of Ikea's most common tactics is to let users test them by taking them out on the street.
In Japan, for example, the Swedish company set out to make subway seats more comfortable by replacing them with its sofas.
Street marketing - Example Ikea Japan
In Spain, they did a similar thing, replacing the seats in 16 movie theaters with sofas equipped with comfortable cushions and blankets.
Street marketing - Example Ikea Spain
In a globalized world, few things are as contextual as fashion.
There are many factors that influence how we dress, from the weather to our religion and culture.
Although Zara does not invest excessively in advertising, it does plan down to the last detail what clothing to offer and how to do so in each of the locations in which it is located.
The biggest advantage of this brand is its location and large shop windows combined with a well-segmented online store.
The key to their international street marketing strategy is to play with philippines telephone number the creations of their shop windows that adapt to the tastes and trends of each city (as a fact, on many occasions they are changed if there is a drastic change in climate).
This goes beyond showing differences between, for example, Dubai and Madrid.
Diversity can be seen between different cities in the same country, such as between Oviedo and Seville, or even between areas of the same city.
It is also worth highlighting that their online store follows a similar strategy but focuses on the diversity of their buyers.
Inditex group websites sometimes show the same garment on models of different ethnicities and builds to encourage users to identify with them and find the clothing more attractive.
Ikea, same message on different channels
The Swedish company Ikea has a great team of professionals who have carried out a large number of creative street marketing campaigns around the world.
The tactics used vary from place to place, but the message they seek to convey is unique: Ikea furniture is perfect for your home.
To demonstrate this, one of Ikea's most common tactics is to let users test them by taking them out on the street.
In Japan, for example, the Swedish company set out to make subway seats more comfortable by replacing them with its sofas.
Street marketing - Example Ikea Japan
In Spain, they did a similar thing, replacing the seats in 16 movie theaters with sofas equipped with comfortable cushions and blankets.
Street marketing - Example Ikea Spain