How to calculate NPS
Posted: Thu Jan 30, 2025 8:12 am
And now there is also a topic of how to evaluate such NPS. And here again I will refer to my certain simplification, in the sense that such a real methodology works in such a way that we take a percentage of promoters, i.e. those people who gave us 9-10 and subtract from it the percentage of detractors and we get the result.
At this point, the problem is that if we wanted to refer to industry averages somewhere, south africa rcs data we didn't really have a way, because unfortunately, I wonder why, most agencies don't publish their NPS as a result. Maybe they don't keep them, or they just hide them carefully.
What I can tell you is that our score is 66. And this score in itself probably won't tell you anything. However, I can give it in the context of, for example, satisfaction with products from other companies, of a different type, out of curiosity. According to the data collected here by one of our leaders Agata Sowińska, Netflix has 64, PayPal 63, Google 53, Apple, this surprised me, 49, and Amazon 54.
At this point, the problem is that if we wanted to refer to industry averages somewhere, south africa rcs data we didn't really have a way, because unfortunately, I wonder why, most agencies don't publish their NPS as a result. Maybe they don't keep them, or they just hide them carefully.
What I can tell you is that our score is 66. And this score in itself probably won't tell you anything. However, I can give it in the context of, for example, satisfaction with products from other companies, of a different type, out of curiosity. According to the data collected here by one of our leaders Agata Sowińska, Netflix has 64, PayPal 63, Google 53, Apple, this surprised me, 49, and Amazon 54.