The advantages of the voucher
Posted: Sun Dec 22, 2024 8:35 am
purchase, often under certain conditions (such as a minimum amount). This helps create a dynamic of expectation and reward, which can be very effective in encouraging customers to come back.
Encourage recurrence : Vouchers are invitations to return to the site to vietnam number make new purchases, thus reinforcing recurrence. This approach is ideal for strengthening the engagement of customers who have not yet integrated regular purchasing into their habits.
Increased average basket value : Vouchers encourage customers to spend more to reach a threshold that allows them to redeem their voucher, thereby driving revenue. This often helps target higher-margin products or drive discovery of new categories.
Feeling of reward : Receiving a voucher is perceived as a real “gift” from the brand, reinforcing brand attachment and creating a positive experience. This is based on the theory of delayed reward, which can improve long-term satisfaction by creating positive anticipation. It also strengthens the emotional connection with the brand.
Flexibility for the business : You can customize vouchers, use them on special events, such as a birthday, or based on the frequency of purchase. They can be adjusted according to the season or the life cycle of the products.
The disadvantages of the voucher
Complexity of use : Vouchers can be more complicated to use, especially if conditions are imposed (minimum amount, expiration date), which can frustrate some customers. Perceived complexity can become a barrier to loyalty, especially among occasional customers.
Delayed impact : Unlike an immediate discount, the voucher is only usable at a later time, which does not
Encourage recurrence : Vouchers are invitations to return to the site to vietnam number make new purchases, thus reinforcing recurrence. This approach is ideal for strengthening the engagement of customers who have not yet integrated regular purchasing into their habits.
Increased average basket value : Vouchers encourage customers to spend more to reach a threshold that allows them to redeem their voucher, thereby driving revenue. This often helps target higher-margin products or drive discovery of new categories.
Feeling of reward : Receiving a voucher is perceived as a real “gift” from the brand, reinforcing brand attachment and creating a positive experience. This is based on the theory of delayed reward, which can improve long-term satisfaction by creating positive anticipation. It also strengthens the emotional connection with the brand.
Flexibility for the business : You can customize vouchers, use them on special events, such as a birthday, or based on the frequency of purchase. They can be adjusted according to the season or the life cycle of the products.
The disadvantages of the voucher
Complexity of use : Vouchers can be more complicated to use, especially if conditions are imposed (minimum amount, expiration date), which can frustrate some customers. Perceived complexity can become a barrier to loyalty, especially among occasional customers.
Delayed impact : Unlike an immediate discount, the voucher is only usable at a later time, which does not