Example Xing Newsletter
Posted: Thu Jan 30, 2025 10:08 am
The correct placement of buttons
The right placement contributes greatly to the user's perception of the call to action. But which is the best? To ensure that the CTA is seen in the right context, we generally recommend placing it at the bottom right, which is also what we now tend to do with users. If you think that another place is more suitable, you can find out by conducting a simple A/B test with different variants. For longer content, it is also possible to place several CTAs. However, it should be clear where it leads and what the added value of clicking the CTA is.
Do you know BOB?
BOB - Big Orange Button
BOB stands for Big Orange Button and is a special south-korea number dataset version of the call to action, with focused attention. The special thing about BOB is its effect, as orange buttons lead to success more often than other color combinations. This is because red tones are perceived as a signal color. Think of traffic lights or safety vests, for example. But the size is also crucial for a good BOB. At least two lines of body text are recommended. Otherwise, BOB should stand out well from the background and contain a large, easy-to-read font. Simply test whether BOB works for your target group using an A/B test in your next newsletter.
Objectives – when, how and where do I use call-to-action elements?
lead generation
The call to action is intended to attract interested parties and get them to bind them closer to the company in some way. Of course, as an owner, you don't just want to provide content and information out of charity. The ultimate goal is to win new customers. For shop operators, this is a purchase. For agencies and service providers, it is the establishment of contact or at least an initial form of identification, e.g. by downloading a white paper or subscribing to a newsletter. For media, it is returning readers who either consume paid content or at least secure advertising revenue. On a website, the CTA should therefore be placed in a place where many visitors go. For example, all pages that rank well on Google, blog posts or the homepage are suitable for this. For effective lead nurturing, it is of course advantageous if you get the interested party to connect with you via newsletter, social media, WhatsApp, web push, etc. This way you can stay in touch with them and continue to inform them about suitable offers.
lead nurturing
In order to keep the lead loyal to the company in the long term, you should try to attract them regularly with exciting offers and promotions. These could be, for example, the presentation of new products, events such as web seminars or training courses, a white paper or a free trial version. Here too, it is important to integrate the button as clearly as possible. Through the lead's interaction, you learn more about their interests at the same time and they regularly engage with your company, so that you always remain in their minds.
The right placement contributes greatly to the user's perception of the call to action. But which is the best? To ensure that the CTA is seen in the right context, we generally recommend placing it at the bottom right, which is also what we now tend to do with users. If you think that another place is more suitable, you can find out by conducting a simple A/B test with different variants. For longer content, it is also possible to place several CTAs. However, it should be clear where it leads and what the added value of clicking the CTA is.
Do you know BOB?
BOB - Big Orange Button
BOB stands for Big Orange Button and is a special south-korea number dataset version of the call to action, with focused attention. The special thing about BOB is its effect, as orange buttons lead to success more often than other color combinations. This is because red tones are perceived as a signal color. Think of traffic lights or safety vests, for example. But the size is also crucial for a good BOB. At least two lines of body text are recommended. Otherwise, BOB should stand out well from the background and contain a large, easy-to-read font. Simply test whether BOB works for your target group using an A/B test in your next newsletter.
Objectives – when, how and where do I use call-to-action elements?
lead generation
The call to action is intended to attract interested parties and get them to bind them closer to the company in some way. Of course, as an owner, you don't just want to provide content and information out of charity. The ultimate goal is to win new customers. For shop operators, this is a purchase. For agencies and service providers, it is the establishment of contact or at least an initial form of identification, e.g. by downloading a white paper or subscribing to a newsletter. For media, it is returning readers who either consume paid content or at least secure advertising revenue. On a website, the CTA should therefore be placed in a place where many visitors go. For example, all pages that rank well on Google, blog posts or the homepage are suitable for this. For effective lead nurturing, it is of course advantageous if you get the interested party to connect with you via newsletter, social media, WhatsApp, web push, etc. This way you can stay in touch with them and continue to inform them about suitable offers.
lead nurturing
In order to keep the lead loyal to the company in the long term, you should try to attract them regularly with exciting offers and promotions. These could be, for example, the presentation of new products, events such as web seminars or training courses, a white paper or a free trial version. Here too, it is important to integrate the button as clearly as possible. Through the lead's interaction, you learn more about their interests at the same time and they regularly engage with your company, so that you always remain in their minds.