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Use the potential of recurring newsletters

Posted: Thu Jan 30, 2025 10:15 am
by ritu2000
There are numerous good reasons for interval mailings
You have probably come across one or two newsletters that arrive at regular intervals but are not tied to a specific date. These newsletters have one thing in common: they are recurring newsletters.

What are recurring newsletters or interval mailings?
These are newsletters and e-mails that are not tied to a specific date, such as birthday emails, but should still be sent at regular intervals.

Examples:

You will receive a regular reminder that you finland number dataset need to renew your subscription to your favorite magazine.
You will receive the number of points you have accumulated in the bonus program of your choice every month.
Your dentist will remind you of the upcoming check-up until you have made an appointment.

Tip: For these special mailings, the AGNITAS E-Marketing Manager offers the mailing type “Interval-controlled mailing”.

Recurring newsletters as a special form of trigger mailings
In the age of marketing automation, there is a lot of talk about trigger mailings . This usually refers to date- or reaction-controlled emails and newsletters. The special form of interval mailings or recurring newsletters is almost always forgotten. But there are so many good occasions for these emails. Below you will find some examples of recurring newsletters. I am sure that there is one or two occasions that are suitable for you.

With interval mailings, you can work with target groups just like with normal mailings and thus control who should receive this mailing (and for how long) or not. For example, if you remind people about a welcome voucher every 14 days, then the mailing must of course stop as soon as it has been redeemed.

Of course, you are completely flexible in terms of content. From consistent content (e.g. voucher reminders) to up-to-date, individual content (e.g. bonus points), you have all the design options.