Keyword Targeting
Posted: Thu Jan 30, 2025 10:22 am
It is advisable to segment the audience into segments of up to 200,000 people. This will reduce the number of erroneous "clicks".
Who is it suitable for? Behavioral targeting is suitable for companies promoting products based on interests. For example, a brand of natural cosmetics in eco-friendly packaging can offer products to women who care about the state of the external environment.
Targeting by profession and education
What is it for? To search for an audience by educational institutions, professions and positions. You can set the level of education and year of graduation from the university. That is, targeting by education and profession is aimed at an audience with a certain qualification or profession, for example, teachers, cosmetologists or directors.
What is its peculiarity? In social networks, many visitors indicate educational institutions and place of work on their pages. Based on this, algorithms segment the audience.
Who is it for? Businesses that market products to a narrow audience that are difficult to distinguish in other ways.
Targeting by communities and activities in them
What is it for? Allows you to show ads to users who are namibia telegram data members of certain communities or are active in them. Works only in social networks. For example, girls who are interested in cooking can see an ad for cooking classes.
What is its special feature? Targeting by communities and community activities allows you to customize your ads to users who have recently performed actions in certain publics, for example, wrote comments. You can select up to 200 communities of specific topics for one ad. At the same time, groups of a certain focus can be excluded.
Who is it for? Brands that have social media pages and want to attract an audience.
What is it for? To broadcast advertising to people who enter certain keywords. So, if a person enters the phrase "natural cosmetics" in the search, they will see an advertisement for the corresponding product.
What is its special feature? The algorithms themselves select ads whose keywords are similar to the site's theme or the visitor's interests.
Who is it for? Keyword targeting can be used to promote almost any business, including those in the fields of medicine, services, and trade.
Who is it suitable for? Behavioral targeting is suitable for companies promoting products based on interests. For example, a brand of natural cosmetics in eco-friendly packaging can offer products to women who care about the state of the external environment.
Targeting by profession and education
What is it for? To search for an audience by educational institutions, professions and positions. You can set the level of education and year of graduation from the university. That is, targeting by education and profession is aimed at an audience with a certain qualification or profession, for example, teachers, cosmetologists or directors.
What is its peculiarity? In social networks, many visitors indicate educational institutions and place of work on their pages. Based on this, algorithms segment the audience.
Who is it for? Businesses that market products to a narrow audience that are difficult to distinguish in other ways.
Targeting by communities and activities in them
What is it for? Allows you to show ads to users who are namibia telegram data members of certain communities or are active in them. Works only in social networks. For example, girls who are interested in cooking can see an ad for cooking classes.
What is its special feature? Targeting by communities and community activities allows you to customize your ads to users who have recently performed actions in certain publics, for example, wrote comments. You can select up to 200 communities of specific topics for one ad. At the same time, groups of a certain focus can be excluded.
Who is it for? Brands that have social media pages and want to attract an audience.
What is it for? To broadcast advertising to people who enter certain keywords. So, if a person enters the phrase "natural cosmetics" in the search, they will see an advertisement for the corresponding product.
What is its special feature? The algorithms themselves select ads whose keywords are similar to the site's theme or the visitor's interests.
Who is it for? Keyword targeting can be used to promote almost any business, including those in the fields of medicine, services, and trade.