How technology has transformed advertising
Posted: Sat Feb 01, 2025 3:21 am
Campus Party: ZAHG executives talk about technological transformations in advertising.
In a 100% online event held simultaneously in 30 different countries, experts in strategy and digital intelligence discuss the paths taken by technology and innovation that advertising will follow in the coming years
ZAHG will be present at Campus Party Digital Edition , one of the largest innovation, creativity and maker culture events on the planet, which will be 100% online and simultaneous in 30 different countries. With the participation of several national and international speakers, the program also includes Marcio Jorge , Director of Intelligence, and Victor Sanches , Business Intelligence Manager, in the lecture “ How technology has transformed advertising ”. The debate led by the executives is scheduled for Friday, July 10th, from 6:05 pm to 6:55 pm, on the Joy of Life Stage – Amazon Edition.
The evolution of advertising as a means of communication will be the line data backdrop for the conversation with professionals, addressing topics that are currently in the spotlight in the market, such as the phenomenon and impact of fake news in the segment, and the emergence and influence of Business Intelligence on brands' businesses. Márcio and Victor will also talk about the issue of data privacy and the role of the General Data Protection Law (LGPD), and will pose the question: where will technology take advertising in the coming years?
For Márcio Jorge, discussing the technological transformation of advertising is important, as it awakens interest in the field among an audience that is very interested in innovation. “Previously more focused on creating and promoting campaigns, agencies now need to manage the relationship between consumers and brands. The public no longer receives messages passively. They comment on brands, product quality, and company positions,” explains the executive. “That’s why it’s necessary to measure, analyze, and manage everything. And that’s why this topic is so important at an event like Campus Party, which manages to bring this reality of technology and the skills needed to work with current advertising to people who are up-to-date and connected, thus breathing new life into the market,” he says.
The Campus Party Digital Edition takes place from July 9 to 11. To register for free and check the schedule, simply visit the website https://amazonia-digital.campus-party.org/.
Service: How technology has transformed advertising – by Marcio Jorge and Victor Sanches, Director of Intelligence and Business Intelligence Manager at ZAHG.
Date: July 10, Friday.
Time: 6:05 p.m. to 6:55 p.m.
Access: Joy of Life Stage – Amazon Edition
Learn more about the speakers:
Márcio Jorge - Intelligence Director 26 years of experience in the advertising market and has worked in the media areas of large international agencies. A pioneer in the programmatic buying market in Brazil, he has dedicated the last 13 years to digital advertising and the adtech market. Co-founder of Zahg, he is responsible for the integration of the Strategic Planning, Operations and Business Intelligence areas.
In a 100% online event held simultaneously in 30 different countries, experts in strategy and digital intelligence discuss the paths taken by technology and innovation that advertising will follow in the coming years
ZAHG will be present at Campus Party Digital Edition , one of the largest innovation, creativity and maker culture events on the planet, which will be 100% online and simultaneous in 30 different countries. With the participation of several national and international speakers, the program also includes Marcio Jorge , Director of Intelligence, and Victor Sanches , Business Intelligence Manager, in the lecture “ How technology has transformed advertising ”. The debate led by the executives is scheduled for Friday, July 10th, from 6:05 pm to 6:55 pm, on the Joy of Life Stage – Amazon Edition.
The evolution of advertising as a means of communication will be the line data backdrop for the conversation with professionals, addressing topics that are currently in the spotlight in the market, such as the phenomenon and impact of fake news in the segment, and the emergence and influence of Business Intelligence on brands' businesses. Márcio and Victor will also talk about the issue of data privacy and the role of the General Data Protection Law (LGPD), and will pose the question: where will technology take advertising in the coming years?
For Márcio Jorge, discussing the technological transformation of advertising is important, as it awakens interest in the field among an audience that is very interested in innovation. “Previously more focused on creating and promoting campaigns, agencies now need to manage the relationship between consumers and brands. The public no longer receives messages passively. They comment on brands, product quality, and company positions,” explains the executive. “That’s why it’s necessary to measure, analyze, and manage everything. And that’s why this topic is so important at an event like Campus Party, which manages to bring this reality of technology and the skills needed to work with current advertising to people who are up-to-date and connected, thus breathing new life into the market,” he says.
The Campus Party Digital Edition takes place from July 9 to 11. To register for free and check the schedule, simply visit the website https://amazonia-digital.campus-party.org/.
Service: How technology has transformed advertising – by Marcio Jorge and Victor Sanches, Director of Intelligence and Business Intelligence Manager at ZAHG.
Date: July 10, Friday.
Time: 6:05 p.m. to 6:55 p.m.
Access: Joy of Life Stage – Amazon Edition
Learn more about the speakers:
Márcio Jorge - Intelligence Director 26 years of experience in the advertising market and has worked in the media areas of large international agencies. A pioneer in the programmatic buying market in Brazil, he has dedicated the last 13 years to digital advertising and the adtech market. Co-founder of Zahg, he is responsible for the integration of the Strategic Planning, Operations and Business Intelligence areas.