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4. Embrace emerging technologies to turn heads and improve your efforts
In addition to evolving her music and brand aesthetics, Taylor Swift and her team also embrace the power of emerging technologies to remain relevant while gaining an edge on the competition.
Taylor Swift stands up for fan-focussed issues she cares about while creating exceptional experiences for her fans—the kind that inspire lifelong fan loyalty as well as consistent brand growth.
The star, for instance, often equips fans with LED wristbands while implementing facial recognition software during her shows to assist with stalker prevention. Swift’s team also uses dynamic pricing when selling concert tickets to prompt consistent sales while moving with ever-shifting market demands and she has spoken out about Ticketmaster’s monopoly of the ticketing business.
Her commitment to emerging technologies has even resulted in droves of Swifties using online tutorials to create