What's still in the grey area?
Posted: Sat Feb 01, 2025 4:45 am
posts in publications
advertising in Telegram and Instagram*
stories and circles in Telegram and Instagram*
*Belongs to the Meta company, which is recognized as extremist in Russia.
**Technically, of course, we have to label advertising on uk telegram data Instagram*, but by posting it there, we are violating the law that restricts the placement of advertising materials on sites declared extremist in Russia.
“Posts and reviews by bloggers are not advertising if the mention of a product/brand/service is an integral part of the creative work, does not focus attention on them, and is not of an advertising nature.”
Anton Ogoltsov, lawyer at Ingate Group
reviews, SEO links
some recommendation posts from bloggers (storytelling, reviews, etc.)
*in the gray zone everything is ambiguous and there are few court cases. We recommend consulting a lawyer for each specific case.
What doesn't need to be labeled (yet)?
search results
catalogs and classifieds sites
materials posted on the seller's sites, presenting goods in a uniform style.
Additionally, there is no need to mark:
advertising your own products that you send to your customers via email, personal messages, and app push notifications;
advertising in Telegram and Instagram*
stories and circles in Telegram and Instagram*
*Belongs to the Meta company, which is recognized as extremist in Russia.
**Technically, of course, we have to label advertising on uk telegram data Instagram*, but by posting it there, we are violating the law that restricts the placement of advertising materials on sites declared extremist in Russia.
“Posts and reviews by bloggers are not advertising if the mention of a product/brand/service is an integral part of the creative work, does not focus attention on them, and is not of an advertising nature.”
Anton Ogoltsov, lawyer at Ingate Group
reviews, SEO links
some recommendation posts from bloggers (storytelling, reviews, etc.)
*in the gray zone everything is ambiguous and there are few court cases. We recommend consulting a lawyer for each specific case.
What doesn't need to be labeled (yet)?
search results
catalogs and classifieds sites
materials posted on the seller's sites, presenting goods in a uniform style.
Additionally, there is no need to mark:
advertising your own products that you send to your customers via email, personal messages, and app push notifications;