Typically, such analysis is presented as a comparison of many different indicators, which dilutes the specialist's attention. Moreover, it practically lacks an analysis of the management component - the relationship between the dynamics of commodity flows and the possibilities of ensuring profitability and sustainable development in the long term is not taken into account.
In the current conditions of the market economy, it taiwan business email list is necessary to apply a systematic approach to the analysis of trade turnover in the sphere of trade and in the industry as a whole. The creation of a logical and methodological model that takes into account the internal connections between indicators and factors is a key task.
This opens up broad opportunities for the use of computer technology and mathematical methods. First, trade and economic activity is preliminarily assessed based on the most important synthetic indicators, such as the volume of trade turnover, gross income, distribution costs, profit, an analysis of the causes and factors influencing the indicators is carried out, and then reserves within the enterprise and the main indicators of trade turnover analysis are identified.
Based on this analysis, a generalized assessment of the activity is made, internal capabilities and their compliance with the set goals are checked. Thus, the connections of the turnover with target benchmarks and other indicators (income, expenses, profit) are studied, and the factors influencing the development of the turnover are assessed, not only directly, but also through other parameters.
Factor analysis of trade turnover
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Obsession with factor analysis of turnover implies an assessment of the impact of factors on results related to the resource potential of the organization and the industry as a whole. Resources can be used both in large volumes and with maximum efficiency.
It is important to understand which factors have had the greatest influence on the development of trade turnover in the past in order to determine the possibilities of increasing it through the intensification of trade operations.
To boost business activity and increase sales volumes based on an enhanced approach, you can use turnover analysis in accordance with several dynamic standards:
It > Ift > IfZP > Ichr;
Ipt > Ieop > Ifo > Ifw;
Ipo > Iр.
Here I means the ratio between real and basic data characterizing:
t — volume of retail sales;
ft - trading funds (fixed and working capital);
fzp — wage fund;
ch — number of workers;
pt — labor productivity;
eop — wage efficiency;
fo — financial return;
fv — fund armament;
rho — resource return;
p — resources of the trading organization.
Analysis of trade turnover using the factor research method plays a key role in the comprehensive economic analysis of the trade and business sphere and includes the following key components:
formulated objectives of the analysis of trade turnover and tasks;
selection of the optimal set of indicators to achieve the set goals;
development of a scheme for conducting the analysis and establishing the sequence of steps;
determination of the frequency and timing of the analysis;
selection of methods for obtaining and processing information;
application of various methods of information analysis;
definition of organizational stages of the analysis and distribution of responsibility between participants in the process;
structure of technical support analysis;
the procedure for presenting the conclusions of the analysis and their evaluation.
Considering from the side of the goal, that is, the assessment of achievement or the degree of proximity to the set goals, the analysis of turnover can be divided into retrospective and prospective.
In the conditions of a constantly changing, active market environment, the initial direction of retrospective analysis (from the past to the present) is not able to take into account all the factors influencing the formation of trade turnover at the current moment and in the future. Such weakness can be significantly improved by innovative strategic analysis, requiring an analysis of the factors of trade turnover, moving from the future to the present.
This approach helps to identify and assess the potential impact of those factors that will have a major influence on the development of trade turnover in the long term.
Analysis of the commodity turnover strategy at the industry level directly depends on forecasting the situation in commodity markets and consumer demand. Analysis and forecasting of commodity turnover include consideration of various influencing factors of the external environment that affect the structure and volume of commodity turnover in the present and in the future: