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SEO and conversion in e-commerce

Posted: Sun Dec 22, 2024 8:50 am
by Md5656se
Why am I going to talk to you about SEO and conversion in e-commerce in this article?

Today we find ourselves in a market of increasing competition in the digital sector, with large players already established and the presence of strong niche specialists, leaders in each of their microsectors, always with the permission of Amazon.

To boost results and make an e-commerce profitable, it is necessary to define a digital strategy that is guided by two fundamental metrics: traffic acquisition and conversion rate.

There are also other data to take into account that can help to have a profitable environment: average ticket, margin per sale, purchase recurrence, customer life cycle, etc.

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Key SEO and conversion metrics in e-commerce
In terms of traffic capture , SEO remains the main source of obtaining visits, number code philippines both from new and returning users.

According to Flat 101's conversion study, based on data from more than 600 different sites, of the total traffic analyzed in Spain, "organic" remains for another year the source that contributes the most sessions to all the e-commerce sites analyzed:

SEO and conversion for e-commerce - Organic

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Average and median are at 47%, leaving other sources, mainly “paid” and “direct”, far behind.

As for conversion by traffic source , “email” and “referral” achieve the best averages:

SEO and conversion for e-commerce - Traffic

As always in these cases, we must take the data as a scenario to analyze and segment until we reach the reality of our sector.

“Organic”, despite being below other sources in conversion, has a really remarkable figure, and is also a source that is one of the main ones for attracting new users to our site, mainly in what concerns “non-branded SEO”.


“ Branded SEO ” helps us attract our most loyal users, those who already know the brand and have even visited us before; we are talking about recurring users.

These users, therefore, have a higher purchasing tendency than others, which causes their conversion rate to be higher.

On the other hand, “ non-branded SEO ” is oriented towards the awareness layer, the highest within our target's journey and its tendency to convert will always be lower.