14 Strategies to Increase Your Website Conversion Rates
Posted: Sun Dec 22, 2024 8:50 am
We've all heard about creating content and branding on your website to keep your customers updated with new information, touching stories, and great ideas. But where does SEO come into play and how do you get your audience to convert into leads? Today, we're here to talk about conversion rates across the web and how to improve yours. Are you ready? Let's start with the basics and work our way up to the top.
What is website conversion rate?
Website Conversion Rate represents the percentage of people japan phone number who visit your website and take the desired action, such as filling out a contact form to request a service or calling your office. This is the action that converts them from a website visitor to a lead and ultimately to a customer.
There is no specific target number, but you generally want to see your conversion rate stabilize or increase, which would indicate that your site is performing at the desired level.
The higher your website conversion rate, the better. When you find that it’s not meeting your goals, that’s a key sign that you may need to make some adjustments.
How to Find Your Website Conversion Rate?
To calculate your site conversations, follow these steps:
Divide the number of conversions (the number of people who took the time to contact you) by the total number of visitors to your site.
Multiply that number by 100. This will give you a percentage.
Take a look at the following screenshot. It shows several types of actions we consider to be indicative of a person becoming a potential customer.
Website conversion rate
In this example, there are three key pieces of data to consider :
Form submissions (number of people filling out the form)
Initial call (first call)
Repeat calling (number of times a person calls more than once)
Using these numbers, we can determine the conversion rate.
57, 67 and 20:128 — represents the total number of conversions.
Divide that by 179 – that’s the number of visitors to the site.
Multiply that number by 100 and you get 71.5%.
Strategies to Increase Website Conversion Rates
In the example above, we increased the client’s conversion rate by over 70%. That means the company made an additional 60 to 70 calls. How did we accomplish this? Let’s talk about it.
In any website marketing strategy, the first step is to set goals. What do you want your website to accomplish for your company? Typically, priorities might include:
Generate new leads
Selling a specific type of product or service
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Get Signup by Email
Download product information or white paper
Once you know what you want to do, the next step is to identify your target audience. This is the group of people who need your services the most, the people who represent the needs of your largest customer base. Then, communicate to this target audience in your company, brand, videos, images, and anything else you post online.
Let’s take a moment to elaborate on each of these strategies and techniques.
1. Define your service or product
The first step is to identify what you sell. As a business, identify what you offer and what product or service you sell.
What is website conversion rate?
Website Conversion Rate represents the percentage of people japan phone number who visit your website and take the desired action, such as filling out a contact form to request a service or calling your office. This is the action that converts them from a website visitor to a lead and ultimately to a customer.
There is no specific target number, but you generally want to see your conversion rate stabilize or increase, which would indicate that your site is performing at the desired level.
The higher your website conversion rate, the better. When you find that it’s not meeting your goals, that’s a key sign that you may need to make some adjustments.
How to Find Your Website Conversion Rate?
To calculate your site conversations, follow these steps:
Divide the number of conversions (the number of people who took the time to contact you) by the total number of visitors to your site.
Multiply that number by 100. This will give you a percentage.
Take a look at the following screenshot. It shows several types of actions we consider to be indicative of a person becoming a potential customer.
Website conversion rate
In this example, there are three key pieces of data to consider :
Form submissions (number of people filling out the form)
Initial call (first call)
Repeat calling (number of times a person calls more than once)
Using these numbers, we can determine the conversion rate.
57, 67 and 20:128 — represents the total number of conversions.
Divide that by 179 – that’s the number of visitors to the site.
Multiply that number by 100 and you get 71.5%.
Strategies to Increase Website Conversion Rates
In the example above, we increased the client’s conversion rate by over 70%. That means the company made an additional 60 to 70 calls. How did we accomplish this? Let’s talk about it.
In any website marketing strategy, the first step is to set goals. What do you want your website to accomplish for your company? Typically, priorities might include:
Generate new leads
Selling a specific type of product or service
Get Newsletter Subscription
Get Signup by Email
Download product information or white paper
Once you know what you want to do, the next step is to identify your target audience. This is the group of people who need your services the most, the people who represent the needs of your largest customer base. Then, communicate to this target audience in your company, brand, videos, images, and anything else you post online.
Let’s take a moment to elaborate on each of these strategies and techniques.
1. Define your service or product
The first step is to identify what you sell. As a business, identify what you offer and what product or service you sell.