The Digital Services Act (DSA) which was invoked for the first time in D email marketing lists australia ecember in an investigation against X.
An AI Regulation. The latter is particularly pressing at a time of rapid expansion in the range and use of AI technologies such as ChatGPT.
Discussions are also ongoing to overhaul the current ePrivacy Directive, which is widely viewed as no longer fit for purpose. All of this legislation has the potential to impact the data processing activities of marketers operating within the European Union. Read more about the Digital Markets Act and the Digital Services Act at Usercentrics.
Data protection must be included from the start
According to Chiefmartech.com, there are more than 11,000 marketing technology platforms; a figure that grows by the year. Many of these technologies use personal data to more effectively reach and target various consumer audiences.
Marketers contemplating a new platform, or indeed any new strategies involving the use of personal data, should ensure data privacy is considered at the outset. The GDPR’s principle of data protection by design and default is key here. One of the best ways to comply with this principle is by undertaking what is known as a Data Protection Impact Assessment (DPIA).