Nowadays, “nobody” can live without a mobile phone. It is used in a wide range of everyday situations, such as booking a hotel, buying tickets for shows, ordering food, booking a hairdresser’s appointment, searching for places to dine, sending emails, accessing social networks, etc. Even at a corporate level, the vast majority of technology companies already have their solutions enhanced by the mobile channel, as this is what customers expect – to be able to access what they need, whenever they need it, wherever they need it (for example, Client Onboarding solutions for sales forces, self-service Human Resources solutions, invoicing solutions, etc.). The mobile phone has even become an extension of the body (in line with the Internet of Things) and, therefore, mobile marketing is an “obligatory” approach for companies.
Did you know that, on average, we look at our mobile usa business email lists phones around 150 times a day? Mobile phones have truly transformed our lives and, consequently, our purchasing journey, our expectations of “treatment/relationship” and our way of accessing information.
In general terms, mobile marketing is a strategy to interact and respond to the needs of the target audience exactly when they need it – anytime and anywhere. If your company has a mobile app, we suggest reading this article from our partner Resultados Digitais with some essential Inbound Marketing practices to boost downloads .
Mobile marketing uses the Inbound Marketing methodology , taking into account the stages of the sales funnel (visitors – leads – opportunities – customers) and the purchasing journey (learning and discovery – problem recognition – solution consideration – purchase decision), to select the formats and content appropriate to the mobile channel and the characteristics/interests of potential customers.
Why is mobile essential in Inbound Marketing strategies?
The truth is that mobile marketing should be a priority for your IT company. Mobile devices have become the preferred means of contact for current and potential customers. It is often through their mobile phones that they first come into contact with your company, whether it be because they searched for it on Google, went directly to your website, downloaded your app or started following you on social media.
Furthermore, when ranking, Google prioritizes mobile-friendly websites, i.e. websites that are prepared to provide an excellent experience on mobile devices. This becomes especially critical when internet access via mobile phones has already surpassed that via desktops . On a responsive website , the layout automatically adapts to the size of the screen to make it easier to read and navigate. Visitors can view all content and images correctly, are not annoyed by having to zoom in all the time, and are more likely to access landing pages and convert into leads. The same goes for newsletters and email campaigns. Reception is much higher if the experience is positive.