When Adidas realized the extent of its failure
Posted: Sun Dec 22, 2024 8:52 am
If you end up sending an email to the wrong audience segment, a well-crafted “oops” email and an added bonus can save the day and save your reputation.
Once you've discovered the segmentation error, don't follow your first instinct. Instead, take the time to craft a well-thought-out email copy to express your apology. You can also offer an extra bonus to offset the negative impression.
4. Sharing offensive content
Some mistakes, like sending an incorrect personalization token, indian email list are usually ignored and quickly forgotten. But when it comes to more serious errors, like sharing offensive or inappropriate content, a single mistake can cost you a lot of revenue, customers, and reputation.
This email marketing campaign by Adidas is a good example of poorly done marketing. An email with an encouraging subject line " Congratulations, you survived the Boston Marathon! " was sent to participants of the 2013 Boston Marathon. There would be nothing wrong with the wording if it weren't for the fact that two bombs exploded during that marathon, killing three people and injuring hundreds more.
In the case of the Adidas Marathon campaign, the problem likely lay in email automation . Adidas likely sent the same subject line to participants in many other marathons long before the 2013 bombings. The context of the events gave the initially innocuous message additional meaning.
To avoid this email mistake, always have someone proofread emails generated by automation tools. Always consider the context and make sure the content of your emails is not offensive to everyone or certain groups of people.
Once you've discovered the segmentation error, don't follow your first instinct. Instead, take the time to craft a well-thought-out email copy to express your apology. You can also offer an extra bonus to offset the negative impression.
4. Sharing offensive content
Some mistakes, like sending an incorrect personalization token, indian email list are usually ignored and quickly forgotten. But when it comes to more serious errors, like sharing offensive or inappropriate content, a single mistake can cost you a lot of revenue, customers, and reputation.
This email marketing campaign by Adidas is a good example of poorly done marketing. An email with an encouraging subject line " Congratulations, you survived the Boston Marathon! " was sent to participants of the 2013 Boston Marathon. There would be nothing wrong with the wording if it weren't for the fact that two bombs exploded during that marathon, killing three people and injuring hundreds more.
In the case of the Adidas Marathon campaign, the problem likely lay in email automation . Adidas likely sent the same subject line to participants in many other marathons long before the 2013 bombings. The context of the events gave the initially innocuous message additional meaning.
To avoid this email mistake, always have someone proofread emails generated by automation tools. Always consider the context and make sure the content of your emails is not offensive to everyone or certain groups of people.