The trend is clear, voice search is becoming increasingly popular and technically better. The main reasons that are influencing and driving this trend forward are the following:
The use of mobile devices, such as smartphones, is constantly increasing and is becoming the primary device for Internet use.
Voice search is particularly barrier-free and does not require physical contact. It therefore also offers access to groups of people who would not be able to enter information by typing.
Since speaking is faster than typing, in the long run it will be more convenient to use speech in certain situations.
Voice search is finding its place in everyday life, as smart homes, voice assistants and even some cars are compatible with voice input.
Even though traditional text-based search is unlikely to die out any time soon, at least part of our future belongs to voice search. In any case, it will be worth being prepared with your web pages or entire website .
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5 Tips for Optimizing Your Website for Voice Search
Pay attention to semantics: It is important that your texts are not only concise and easy to read, but also that synonyms are used in the content to add variety to the language you write in and to incorporate keywords jiangsu mobile numbers list that offer linguistic alternatives. This way, you increase the likelihood that you will incorporate terms in your content that are used by your users.
Use colloquial language: Using spontaneous and everyday language in the articles you publish on your company blog or in guest posts is key to increasing your chances of being found in users' searches.
Use long-tail keywords: Long-tail keywords are fundamental to this SEO strategy because they are more in line with the way users conduct their voice searches. For example, people are more likely to say “Best burger restaurant in Cologne near the cathedral” than “Burger Cologne”.
Answer questions: Think about what questions you would ask to learn more about the content you offer. Include them in your H2 headings and in the text before typing an answer. Always ask what, how, where, when and why.
Organize backlinks (links from other websites pointing to your content) that are relevant and related to the content you create. This aspect is not exclusive to voice search, but is an effective SEO strategy in general.
Pay attention to semantics: It is important that your texts are not only concise and easy to read, but also that synonyms are used in the content to add variety to the language you write in and to incorporate keywords that offer linguistic alternatives. This way, you increase the likelihood that you will incorporate terms in your content that are used by your users.
Use colloquial language: Using spontaneous and everyday language in the articles you publish on your company blog or in guest posts is key to increasing your chances of being found in users' searches.