Content with a focus on authenticity
Posted: Sat Feb 01, 2025 9:27 am
Authenticity on social media is about being truthful and genuine. That’s how users want to see brands. Authentic content helps businesses show their human side, build trust, and improve engagement with their audience.
Context
Two key approaches to authentic content are employee-generated content (EGC) and user-generated content (UGC):
EGC — employee content
Employee-Generated Content (EGC) allows brands to appear more “human.” This trend, popular since 2024, will continue its dominance in 2025. Show real people behind production, packaging, service, or project development. This approach not only builds trust, but also brings the brand closer to the audience.
UGC — user-generated content
User-Generated Content (UGC) remains a powerful tool for attracting new customers and building trust. It will remain popular in 2025, but will require closer monitoring by brands.
It is important to respond to negative reviews and comments in a timely manner, as ignoring problems can result in a loss of audience cameroon telegram screening loyalty. According to Opizzi research, consumers value recommendations from other users, which makes UGC an indispensable element of a modern SMM strategy.
Read also: Digital during war: current tips for business
4. Social Listening
Social Listening is the process of tracking and analyzing everything that social media users say about a brand. While the term is not new, its importance is growing every year.
A continuous stream of real-time data enables businesses to:
understand the needs and interests of your audience more deeply;
improve marketing strategies;
identify weaknesses in campaigns or products.
One of the new approaches within social listening is for brands to engage with influencers’ posts. Comments on their posts attract the attention of an interested audience, increasing brand awareness and helping to attract potential customers.
Context
Two key approaches to authentic content are employee-generated content (EGC) and user-generated content (UGC):
EGC — employee content
Employee-Generated Content (EGC) allows brands to appear more “human.” This trend, popular since 2024, will continue its dominance in 2025. Show real people behind production, packaging, service, or project development. This approach not only builds trust, but also brings the brand closer to the audience.
UGC — user-generated content
User-Generated Content (UGC) remains a powerful tool for attracting new customers and building trust. It will remain popular in 2025, but will require closer monitoring by brands.
It is important to respond to negative reviews and comments in a timely manner, as ignoring problems can result in a loss of audience cameroon telegram screening loyalty. According to Opizzi research, consumers value recommendations from other users, which makes UGC an indispensable element of a modern SMM strategy.
Read also: Digital during war: current tips for business
4. Social Listening
Social Listening is the process of tracking and analyzing everything that social media users say about a brand. While the term is not new, its importance is growing every year.
A continuous stream of real-time data enables businesses to:
understand the needs and interests of your audience more deeply;
improve marketing strategies;
identify weaknesses in campaigns or products.
One of the new approaches within social listening is for brands to engage with influencers’ posts. Comments on their posts attract the attention of an interested audience, increasing brand awareness and helping to attract potential customers.