Google My Business, Yelp & Co. – How important are these platforms for your company information?
Posted: Sat Feb 01, 2025 9:40 am
We love quick information. Looking for a branch? Enter the name into Google, click at most, and we can walk or call. That's the idea - but what if you find four different addresses instead? And no clue as to which one is the right one?
The first step to correct data is always the Google MyBusiness entry. The Google business directory is often the first point of contact with your company - after all, local online searches are growing rapidly. When optimized, the Google MyBusiness entry provides your searchers with the most important contact details directly; including first impressions via photos, 360° shots and links to Google Maps.
Unfortunately, Google is only one of the platforms. Since the end of analogue telephone books, countless platforms have tried to act as entry points for local companies. Whether foursquare, Yelp or dasoertliche.de - they also present your data. Your goal should be to maintain all of these platforms in sync. And that has several advantages.
Firstly, you save yourself angry customers. A wrong phone number is south korea mobile numbers list a nuisance, a wasted trip due to a wrong address leads to massive frustration. Negative impressions about your company, even before a potential customer has the first real contact. Avoid these negative impressions.
Google also determines the relevance of a website based on how often it is linked and cited by other users on the web. The more high-quality websites link to your online presence, the easier it is for new customers to find your company on Google, Bing & Co.
However, extensive link building campaigns are often unaffordable for smaller companies. Therefore, use the links from online phone books to appear higher up in the search results - but do not invest in paid premium profiles, instead use the free offers.
Fortunately, no one has to maintain 100 profiles manually. With the right tools, you can easily manage all the data via one interface and compare the name, address, telephone number and even the images used.
How synchronously is your company placed in industry directories? A simple check shows you your options at www.mso-digital.de/lokaler-check
The first step to correct data is always the Google MyBusiness entry. The Google business directory is often the first point of contact with your company - after all, local online searches are growing rapidly. When optimized, the Google MyBusiness entry provides your searchers with the most important contact details directly; including first impressions via photos, 360° shots and links to Google Maps.
Unfortunately, Google is only one of the platforms. Since the end of analogue telephone books, countless platforms have tried to act as entry points for local companies. Whether foursquare, Yelp or dasoertliche.de - they also present your data. Your goal should be to maintain all of these platforms in sync. And that has several advantages.
Firstly, you save yourself angry customers. A wrong phone number is south korea mobile numbers list a nuisance, a wasted trip due to a wrong address leads to massive frustration. Negative impressions about your company, even before a potential customer has the first real contact. Avoid these negative impressions.
Google also determines the relevance of a website based on how often it is linked and cited by other users on the web. The more high-quality websites link to your online presence, the easier it is for new customers to find your company on Google, Bing & Co.
However, extensive link building campaigns are often unaffordable for smaller companies. Therefore, use the links from online phone books to appear higher up in the search results - but do not invest in paid premium profiles, instead use the free offers.
Fortunately, no one has to maintain 100 profiles manually. With the right tools, you can easily manage all the data via one interface and compare the name, address, telephone number and even the images used.
How synchronously is your company placed in industry directories? A simple check shows you your options at www.mso-digital.de/lokaler-check