Example of a custom Adwords ad with the Sitelink extension
Posted: Sat Feb 01, 2025 9:41 am
Sitelink
Sitelinks are the most useful type of extension because they allow you to insert in the ad multiple links to pages that are significant for your conversions (for example a services page, plus another that perhaps refers to contacts). In this way, the user will have more access to your communication .
The important thing is to insert different links than the ad: if in the latter you have inserted the link to a particular product sheet, insert in the sitelink a link that sends to the page where all your services are collected and another that indicates how to contact you.
Here is an example of an ad with sitelinks:
Keywords
When you think of Google AdWords, keywords inevitably come to mind . And that's where the big part of the game comes into play. Creating relevant ads means making good use of search terms. Yes, but first you have to find them.
You may not know this yet, but AdWords has a fantastic section called Keyword Planner . Here you can enter your main keywords and the tool will give you a complete list of the most searched terms . You will also get information on the benefits of reaching overseas chinese consumers in europe competition for each individual term and the cost of each, you will get forecasts for new search terms and more.
If you don't have an active campaign, however, the AdWords tool will only provide you with indicative ranges (rather broad) for keyword volumes. To solve the problem you can use other tools, SEMrush provides you with several: the Keyword Magic tool , an inexhaustible source of keywords, and the PPC Keyword tool that will help you:
Organize keywords into groups and campaigns
filter out duplicate keywords, empty groups and unnecessary symbols
Find and remove "cross-group negative" keywords, which cause competition between your ads, increasing your CPC
Once you have completed these actions, you will have a well-organized list of terms containing only relevant keywords.
Sitelinks are the most useful type of extension because they allow you to insert in the ad multiple links to pages that are significant for your conversions (for example a services page, plus another that perhaps refers to contacts). In this way, the user will have more access to your communication .
The important thing is to insert different links than the ad: if in the latter you have inserted the link to a particular product sheet, insert in the sitelink a link that sends to the page where all your services are collected and another that indicates how to contact you.
Here is an example of an ad with sitelinks:
Keywords
When you think of Google AdWords, keywords inevitably come to mind . And that's where the big part of the game comes into play. Creating relevant ads means making good use of search terms. Yes, but first you have to find them.
You may not know this yet, but AdWords has a fantastic section called Keyword Planner . Here you can enter your main keywords and the tool will give you a complete list of the most searched terms . You will also get information on the benefits of reaching overseas chinese consumers in europe competition for each individual term and the cost of each, you will get forecasts for new search terms and more.
If you don't have an active campaign, however, the AdWords tool will only provide you with indicative ranges (rather broad) for keyword volumes. To solve the problem you can use other tools, SEMrush provides you with several: the Keyword Magic tool , an inexhaustible source of keywords, and the PPC Keyword tool that will help you:
Organize keywords into groups and campaigns
filter out duplicate keywords, empty groups and unnecessary symbols
Find and remove "cross-group negative" keywords, which cause competition between your ads, increasing your CPC
Once you have completed these actions, you will have a well-organized list of terms containing only relevant keywords.