Huawei – “Rename your imagination”
BMW – “Let your inner beast run”
Estée Lauder – “Forever young”
I believe you get the idea now.
Key Takeaway: Integrate your USP with hot trends, and design your campaign around them to better engage with your target audience.
Which leads us to…
Get involved in conversations
It’s no longer the time for your brands to call the shots; empowered customers do. And they don’t like to see you being high above the rest. Whether it’s Weibo, Xiaohongshu or other channels. Show up and japan phone number be where your customers are. Reply to comments, ask questions, and join in the discussion. Be proactive, so that when they’re ready to buy, you’re the most natural option because you’re already there.
Take the example of Corona again.
While everyone was busy poking fun at them, Corona made an effort to collect all the memes that appeared online in the last two days, refined and sent to various platforms for netizens to have fun.
After that, Corona made it clear that they would not have given up on lime via their official Weibo, and rolled out several practical solutions to deal with the problem, setting off a new wave of retweet.
Here, Corona managed to turn things around, but this hype was not over yet.
They found the person who made that joke comment in the first place and gave him a year’s worth of free beer, which no doubt caused another stir online.