Keeping Target Audience Interested: Middle of the Funnel
Posted: Sun Feb 02, 2025 3:17 am
Be prepared to leverage the efforts of the entire company to design content experiences your audience deserves. Involve your customer-facing teams—from sales to customer success to every other business unit—in brainstorming and content creation. Don’t underestimate the value of the insights you’ll be able to glean. Today, everyone needs to be on board with your content marketing strategy.
Next, combine these qualitative insights with data collected from multiple sources. Create a clear structure of the metrics you’ll use for each content type and each stage of the funnel. For example, some brands are building predictive models or using advanced end-to-end analytics to navigate this ever-changing environment.
Incorporate all of these findings into your editorial calendar bosnia and herzegovina telegram number database and content optimization efforts. Don’t plan too far ahead and incorporate one-off formats, or even newsjacking, into your strategy.
Key tips for engaging your audience with content:
Diversify your content and focus on user experience. Get creative with content formats and start thinking beyond blogs and webinars. For example, use tools like Ceros to design interactive and immersive content instead of boring PDFs.
Make your content analysis process more agile. Consider introducing automation to analyze your content performance in real-time.
Design a process for a monthly content audit to ensure what you publish reflects the current reality of your audience.
Bottom of the funnel: work smart, not hard
If you're not sure a blog post will convert, but it will contribute to brand affinity, you'll just end up with a blog post that doesn't convert.
Judith Lewis, founder of Decabbit Consultancy (@JudithLewis)
51% of respondents believe it’s difficult to generate leads through content. Why so many? Because the path from awareness to consideration has many obstacles. And the more marketing messages the average user receives in a day, the harder it is to design and manage those journeys.
Next, combine these qualitative insights with data collected from multiple sources. Create a clear structure of the metrics you’ll use for each content type and each stage of the funnel. For example, some brands are building predictive models or using advanced end-to-end analytics to navigate this ever-changing environment.
Incorporate all of these findings into your editorial calendar bosnia and herzegovina telegram number database and content optimization efforts. Don’t plan too far ahead and incorporate one-off formats, or even newsjacking, into your strategy.
Key tips for engaging your audience with content:
Diversify your content and focus on user experience. Get creative with content formats and start thinking beyond blogs and webinars. For example, use tools like Ceros to design interactive and immersive content instead of boring PDFs.
Make your content analysis process more agile. Consider introducing automation to analyze your content performance in real-time.
Design a process for a monthly content audit to ensure what you publish reflects the current reality of your audience.
Bottom of the funnel: work smart, not hard
If you're not sure a blog post will convert, but it will contribute to brand affinity, you'll just end up with a blog post that doesn't convert.
Judith Lewis, founder of Decabbit Consultancy (@JudithLewis)
51% of respondents believe it’s difficult to generate leads through content. Why so many? Because the path from awareness to consideration has many obstacles. And the more marketing messages the average user receives in a day, the harder it is to design and manage those journeys.