Finally, you should also set up a email list providers in germany Google News alert. This way, you’ll also be able to see whether you’ve picked up any additional coverage in the press.
Sales
Although many guerrilla campaigns are designed to build a buzz about a brand, some are instead designed to drive sales. This is particularly the case when a business opts for a guerrilla marketing strategy to help them promote a product launch.
If you’re promoting a product using a guerrilla marketing strategy, then comparing your sales before the campaign to your sales after the campaign can give you an idea of the campaign’s impact.
Sign-ups
Similarly, if you’re promoting a new product or you’re unveiling a new version of software and offering a free trial, then you need to track how many people sign-up to use it.
Again, you should provide anyone who views your campaign with a code, if possible. This way, you can track who has signed up as a direct result of your guerrilla marketing campaign. You can then compare these figures to the number of people who signed up through other marketing activities to compare effectiveness.