Layout and development
Posted: Sun Feb 02, 2025 3:37 am
Everything created in the previous stages should ultimately be supplemented with high-quality layout. All software modules should work correctly, the site should be optimized. This stage is determined by the professionalism and qualifications of the programmer who is engaged in the layout of the landing page. Among his tasks are the following:
Completely convey the page layout created by the designer.
Optimize the landing page in all cell phone database browsers (ensure cross-browser compatibility), as well as on different platforms - computers and mobile devices (smartphones and tablets).
Ensure that all buttons, forms and links on the page work.
Test and check
At this stage, a quality control representative should test the page's operation. It is necessary to make sure that the landing page opens and works correctly on different platforms and in different browsers.
Recommended articles on this topic:
SMM Marketing Will Change Your View of Promotion
How to Increase Engagement in Social Media: Methods for Building an Audience
The Best Internet Marketing Tools: An Overview of Paid and Free
The following aspects are checked:
Landing page functionality . It is necessary to make sure that buttons, contact forms, timers, and interactive elements work correctly.
Layout . The code is checked for correctness, and the landing page is optimized for different browsers and platforms.
Ease of use . The specialist puts himself in the place of an ordinary landing page visitor and evaluates how easy it is for him to operate the blocks and the entire site.
Performance . The speed of opening a page, clicking on links, and working with buttons and forms. It also checks how many users can work with the page at the same time.
Safety .
Rules for creating an effective landing page
When creating a landing page, you need to be guided by the fact that the landing page must be relevant, understandable and convenient for users so that they can perform the target action.
Relevance
When advertising your product, make sure that when a user clicks on a link to a section with a product or service, it opens the landing page with it.
And the title and subtitle must contain exactly the promise or answer to the question/task that is stated in the advertisement for this page.
Let's say you offer the Samsung Galaxy S20. After clicking on the PR ad, the user should be taken to a landing page with this model, not the entire catalog of smartphones. And if you are promoting bankruptcy support services, then the landing page that opens should contain information specifically about this offer.
Landing Page Relevance
If a person clicks on a link and ends up on a website and sees something other than what was promised in the advertisement, he simply leaves the page.
So, if you are promoting a page using different ads, you can set up a multi-landing page – a page with different blocks that open in accordance with the links from which the traffic comes.
Completely convey the page layout created by the designer.
Optimize the landing page in all cell phone database browsers (ensure cross-browser compatibility), as well as on different platforms - computers and mobile devices (smartphones and tablets).
Ensure that all buttons, forms and links on the page work.
Test and check
At this stage, a quality control representative should test the page's operation. It is necessary to make sure that the landing page opens and works correctly on different platforms and in different browsers.
Recommended articles on this topic:
SMM Marketing Will Change Your View of Promotion
How to Increase Engagement in Social Media: Methods for Building an Audience
The Best Internet Marketing Tools: An Overview of Paid and Free
The following aspects are checked:
Landing page functionality . It is necessary to make sure that buttons, contact forms, timers, and interactive elements work correctly.
Layout . The code is checked for correctness, and the landing page is optimized for different browsers and platforms.
Ease of use . The specialist puts himself in the place of an ordinary landing page visitor and evaluates how easy it is for him to operate the blocks and the entire site.
Performance . The speed of opening a page, clicking on links, and working with buttons and forms. It also checks how many users can work with the page at the same time.
Safety .
Rules for creating an effective landing page
When creating a landing page, you need to be guided by the fact that the landing page must be relevant, understandable and convenient for users so that they can perform the target action.
Relevance
When advertising your product, make sure that when a user clicks on a link to a section with a product or service, it opens the landing page with it.
And the title and subtitle must contain exactly the promise or answer to the question/task that is stated in the advertisement for this page.
Let's say you offer the Samsung Galaxy S20. After clicking on the PR ad, the user should be taken to a landing page with this model, not the entire catalog of smartphones. And if you are promoting bankruptcy support services, then the landing page that opens should contain information specifically about this offer.
Landing Page Relevance
If a person clicks on a link and ends up on a website and sees something other than what was promised in the advertisement, he simply leaves the page.
So, if you are promoting a page using different ads, you can set up a multi-landing page – a page with different blocks that open in accordance with the links from which the traffic comes.