Using social proof and trust building tools
Posted: Sun Feb 02, 2025 3:53 am
Content creation
Content is the informational filling of any resource (website, social networks, etc.), which should correspond to the interests and needs of consumers, cover their fears and objections, and gently lead them to purchase the product.
When selling products to individuals and companies, the approach should be different. In the B2B sphere, decisions are made not by one person, but by a group of people, so you need to try to anticipate possible opinions, fears and doubts of employees and work them out.
Content creation
Each person in the team who makes a decision dental email list has his own goals when purchasing a particular product. For example, in the agricultural sector, a worker needs equipment as soon as possible; a mechanic needs the exact model, because he will be responsible for its maintenance and repair; a manager needs to understand how quickly the purchased equipment will pay for itself.
Also, when forming content, it is necessary to take into account the number of keyword requests. For a large online store, 20-30 requests are very few, the optimal list is considered to be 200-300 positions. With such indicators, the site will quickly reach the top of organic search results.
Content should be created for people. Information should be reliable, interesting, structured, with well-written and SEO-optimized texts, as well as visual materials (tables, pictures, graphs). A site with such content will be better displayed by robots in search engines and visited by buyers.
Social proof shows that the product is in demand and of high quality, and trust tools indicate the reliability of the company.
The best confirmation of the quality and demand for a product is a combination of "case + review" (for example, there was such and such a problem, we solved it, here is what the buyer says about it). It is important that the review is natural, not fake, left by a real person with a photo and an Internet page.
You can use counters (“182 people bought this product”) and reviews with real stories as social proof.
The following blocks are considered trust instruments: quality certificates and licenses, the number of branches in the country, “Our partners” (especially if there are large recognizable brands among them), the “Media about the company” section with links to publications and screenshots.
Content is the informational filling of any resource (website, social networks, etc.), which should correspond to the interests and needs of consumers, cover their fears and objections, and gently lead them to purchase the product.
When selling products to individuals and companies, the approach should be different. In the B2B sphere, decisions are made not by one person, but by a group of people, so you need to try to anticipate possible opinions, fears and doubts of employees and work them out.
Content creation
Each person in the team who makes a decision dental email list has his own goals when purchasing a particular product. For example, in the agricultural sector, a worker needs equipment as soon as possible; a mechanic needs the exact model, because he will be responsible for its maintenance and repair; a manager needs to understand how quickly the purchased equipment will pay for itself.
Also, when forming content, it is necessary to take into account the number of keyword requests. For a large online store, 20-30 requests are very few, the optimal list is considered to be 200-300 positions. With such indicators, the site will quickly reach the top of organic search results.
Content should be created for people. Information should be reliable, interesting, structured, with well-written and SEO-optimized texts, as well as visual materials (tables, pictures, graphs). A site with such content will be better displayed by robots in search engines and visited by buyers.
Social proof shows that the product is in demand and of high quality, and trust tools indicate the reliability of the company.
The best confirmation of the quality and demand for a product is a combination of "case + review" (for example, there was such and such a problem, we solved it, here is what the buyer says about it). It is important that the review is natural, not fake, left by a real person with a photo and an Internet page.
You can use counters (“182 people bought this product”) and reviews with real stories as social proof.
The following blocks are considered trust instruments: quality certificates and licenses, the number of branches in the country, “Our partners” (especially if there are large recognizable brands among them), the “Media about the company” section with links to publications and screenshots.