The NZZ is just a newspaper – so what?
Posted: Sun Feb 02, 2025 4:52 am
It was like that during my time on the NZZ editorial team and hasn't changed since then: every now and then one of the editors of the venerable paper, in a fit of rebelliousness, tries to do something about his newspaper's reputation as an "old aunt". Then, usually quite unexpectedly, a provocation, a cheeky title is dared. This brazil rcs data rarely succeeds and is rarely appreciated by the NZZ audience, who are used to restraint, at least in terms of style. Because the NZZ is not a newspaper like any other. And because Falkenstrasse has little experience with such extravagances, such formulations can backfire - the colleagues at the Ringier building just around the corner clearly have more experience with big letters and frivolous wordplay.
Shortly before Christmas, when even the readers of the business section are in the mood for something more contemplative, the chances of such a provocation are particularly high. This time, the domestic editorial team seized the opportunity. "Switzerland is losing its faith - so what?" was the title given by domestic editor Simon Hehli to his pre-Christmas reflections, which was as condescending as it was casual. Should we soon expect titles such as "Home is no longer of any value to the Swiss - so what?" (on August 1st) or "The end of the market economy - so what?"
Shortly before Christmas, when even the readers of the business section are in the mood for something more contemplative, the chances of such a provocation are particularly high. This time, the domestic editorial team seized the opportunity. "Switzerland is losing its faith - so what?" was the title given by domestic editor Simon Hehli to his pre-Christmas reflections, which was as condescending as it was casual. Should we soon expect titles such as "Home is no longer of any value to the Swiss - so what?" (on August 1st) or "The end of the market economy - so what?"