3. Link analysis
One of the most important aspects of SEO is link building . There are two types of links that search engines are most interested in. The first type of link is called a backlink.
For a search engine, a backlink is a vote of confidence. If you're creating exceptional content, it looks great when other websites are linking back to it.
On the other hand, internal links are also important and can lead people to other useful resources on your website. But don't underestimate the power of internal links for SEO. These links build bridges between your content, helping both search engines and users.
Link analysis helps SEOs determine the effectiveness of their link building campaigns . Backlinks, in particular, are an extremely important off-page signal. Every time you buy or earn a backlink, it’s essential to track how that link affects your overall performance in the SERPs.
Has your organic traffic increased? Has your domain valuation algeria whatsapp number database changed? Understanding the answers to these questions can help you understand which links to remove (read: spammy links) and which websites to build links from.
The good news is that most business SEO tools offer link analysis as a feature to make these tasks easier and less time-consuming.
For example, Ranktracker's Backlink Checker gives you a bird's-eye view of all backlinks to your site (and your competitors).
backlink checker
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4. Search intent
When you type something directly into Google, there is always a reason that drives the search. This is what we call search intent. Or, in other words, what a user expects to find when searching for a keyword online. It can be identified as the meaning behind a keyword.
You can divide search intent into three categories:
Informational: People search for these keywords simply to learn something new. E.g. What is project management software?