About clickbait in simple words
Posted: Sun Feb 02, 2025 5:41 am
Clickbait has literally blown up the Internet. No matter what website you open, there are headlines like “Eat THIS and lose 50 kg in 3 days!” or “Doctors have diagnosed Putin with a fatal disease.” How can you pass by something like that when the life of your country’s president is at stake? Naturally, you click on the headline.
And it is not a fact that the material at the link will really tell about the "fatal illness" of Vladimir Vladimirovich. At best, the article will talk about some Andrei Putin, a native of Saratov, at worst - about the next rumors and gossip of the opposition. But the headline worked, and your click on it brought the author a penny, and a penny, as they say, saves a ruble.
Below is a detailed explanation of how and why insurance leads for seniors the clickbait scheme works and how much money it brings to its creators (and the amounts are not as small as they might seem at first glance).
Clickbait is a title that arouses the user's interest and literally forces them to click on the link. The catchy phrase serves as a kind of bait that performs the main function - to intrigue the visitor and encourage him to click the mouse.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
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5 Key Metrics to Increase Profits by 220%
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Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
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Clickbait is translated from English as “bait for a click”. Clickbait differs from all other headlines in that the reader’s expectations are not met. In the material that opens, he will not find the promised sensation. The disappointed user will close the page, but the main goal has already been achieved – the clickbait headline lured him to the site.
In 2016, the Oxford English Dictionary recognized the word "clickbait" as common and included it in the latest edition. Before that, the term was used exclusively among Internet marketers. Thus, Ken McCartney, a well-known marketer, predicted back in 1994 that online sales would directly depend on increasing the clickability of headlines.
The predecessor of clickbait can be considered advertisements that were placed on the pages of newspapers and magazines. The desire to attract the buyer's attention to their product prompted sellers to create promising, catchy headlines.
Clickbait
Clickbait was also widely used in the tabloid press. However, the real heyday of clickbait began in the Internet era. Having gained access to a huge user audience, marketers simultaneously faced the highest competition. There was a need to arouse the interest of potential buyers in any way possible in order to attract them to their site.
At first, inexperienced users eagerly clicked on any of the most fantastic headlines: everyone urgently wanted to know what illness the artist, beloved by millions, had fallen ill with, as well as how to lose 15 kilograms in three days without dieting.
Today, most of us would miss such obvious deceptions, but in recent years, older people have become active visitors to news feeds and social networks. This segment of the audience willingly clicks on phrases like “This remedy will quickly rid you of diabetes and hypertension.”
The effectiveness of clickbait is explained by the fact that the creators of clickbait headlines influence people's emotions: they promise to satisfy their curiosity or offer a solution to a pressing problem.
And it is not a fact that the material at the link will really tell about the "fatal illness" of Vladimir Vladimirovich. At best, the article will talk about some Andrei Putin, a native of Saratov, at worst - about the next rumors and gossip of the opposition. But the headline worked, and your click on it brought the author a penny, and a penny, as they say, saves a ruble.
Below is a detailed explanation of how and why insurance leads for seniors the clickbait scheme works and how much money it brings to its creators (and the amounts are not as small as they might seem at first glance).
Clickbait is a title that arouses the user's interest and literally forces them to click on the link. The catchy phrase serves as a kind of bait that performs the main function - to intrigue the visitor and encourage him to click the mouse.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153442
Clickbait is translated from English as “bait for a click”. Clickbait differs from all other headlines in that the reader’s expectations are not met. In the material that opens, he will not find the promised sensation. The disappointed user will close the page, but the main goal has already been achieved – the clickbait headline lured him to the site.
In 2016, the Oxford English Dictionary recognized the word "clickbait" as common and included it in the latest edition. Before that, the term was used exclusively among Internet marketers. Thus, Ken McCartney, a well-known marketer, predicted back in 1994 that online sales would directly depend on increasing the clickability of headlines.
The predecessor of clickbait can be considered advertisements that were placed on the pages of newspapers and magazines. The desire to attract the buyer's attention to their product prompted sellers to create promising, catchy headlines.
Clickbait
Clickbait was also widely used in the tabloid press. However, the real heyday of clickbait began in the Internet era. Having gained access to a huge user audience, marketers simultaneously faced the highest competition. There was a need to arouse the interest of potential buyers in any way possible in order to attract them to their site.
At first, inexperienced users eagerly clicked on any of the most fantastic headlines: everyone urgently wanted to know what illness the artist, beloved by millions, had fallen ill with, as well as how to lose 15 kilograms in three days without dieting.
Today, most of us would miss such obvious deceptions, but in recent years, older people have become active visitors to news feeds and social networks. This segment of the audience willingly clicks on phrases like “This remedy will quickly rid you of diabetes and hypertension.”
The effectiveness of clickbait is explained by the fact that the creators of clickbait headlines influence people's emotions: they promise to satisfy their curiosity or offer a solution to a pressing problem.